Video deep dive · interview2025-10-07 · 7 months ago

Tokyo's Gayborhood Has SHOWERS Now?! Exploring the Community's Favorite Gay Bars

The Brief

A bar-recommendation vlog that accidentally becomes a character study in Nichome's social pecking order, with Meng's 'I've graduated' posturing stealing the show from every bar tip in it.

The top comment — 'I'm not drunk, I'm engaging' — pulled 57 likes, more than double the next most-liked comment, and it has nothing to do with bars.

The street interview format exposes live community dynamics rather than scripted content: Meng's repeated graduation claim creates comic friction that commenters clocked immediately and rewarded.

Watch outNearly 45% of comment discussion pivoted to Japan's new anti-LGBT prime minister — a political undercurrent the video ignores entirely, and one that could reframe future Nichome coverage.

If the scene is already expanding into Shibuya and Ginza event spaces, is Nichome's 400-bar concentration a strength or a vulnerability if the political climate shifts?

Summary

The TokyoBTM hosts return to Shinjuku Ni-chome after a couple of years for a community-led bar guide, asking locals and regulars for their current recommendations instead of giving their own. The video mixes street interviews, bar visits, and a drag show stop to capture what is new and popular in the neighborhood. One host jokes about having 'graduated' from Ni-chome while being visibly active there. The segment ends with an impromptu and warmly received conversation with a shy local.

  • ·The hosts note Ni-chome has over 400 bars and acknowledge they inevitably miss some, so this video hands the recommendations to the community.
  • ·First interviewee recommends Aiiro Cafe for its easy, open socializing atmosphere and all-you-can-drink beer offer until 9 p.m.
  • ·A second interviewee — referred to as the 'Mayor of Nichome' — highlights a revived bar called Arch, which was previously a small underground bar across from the Lawson.
  • ·Arch has been absorbed into the Aiiro Cafe umbrella and now features a shower installation used by go-go boys during performances.
  • ·The interviewee says he suggested to Arch management that customers should be able to pay (around 3,000 yen for 15 minutes) to participate in a shower experience, calling it an 'Instagrammable' concept, though it has not been implemented yet.
  • ·The same interviewee notes the manager who previously ran Alamas (which he describes as now having a Día de los Muertos / Mexican theme) is now managing Arch, which is why he expects continued improvement.
  • ·He mentions a trend of all-inclusive venues in Shibuya and Ginza incorporating Ni-chome go-go boys and drag queens, though he has not yet visited them himself.
  • ·He describes his role as the 'Mayor of Nichome' as checking in on the community rather than being a full-time regular, and says he does not plan to fully stop.
  • ·The hosts stop at a venue hosting Uzumaki, described as a monthly party (first Tuesday of the month) featuring newer Tokyo drag queens at a reasonably priced entry fee, normally around 2,000–2,500 yen.
  • ·They briefly speak with two drag performers: Tokiko, an established queen, and Rui Biton, who describes having started drag only the previous year.
  • ·The video ends with the hosts approaching a visibly shy local at a Ni-chome bar, whose enthusiastic but flustered reaction becomes the comedic closing moment of the video.
Views
22k
22,178 total
Likes
676
3.05% like rate
Comments
56
0.25% comment rate
Tokyo's Gayborhood Has SHOWERS Now?! Exploring the Community's Favorite Gay Bars
Comment deep diveExplore all 56 comments →filter by sentiment · theme · superfans · questions · what to fix
§01

Summary

TokyoBTM returns to Shinjuku Nichome for a community street-interview tour, collecting bar recommendations from regulars, the self-appointed 'Mayor of Nichome,' and drag queens at an underground show. The video doubles as a scene report: Arch has been revived under new management and installed showers for go-go boys, gay events are pushing into Shibuya and Ginza, and monthly drag parties like Uzumaki are growing the scene's newcomer pipeline. The hosts' running banter — Meng insisting he's 'graduated' from Nichome while standing in the middle of it — is the actual connective tissue.

Content pillars
gay bar sceneNichome street interviewsdrag cultureTokyo LGBT community
§02

Engagement vs the rest of the channel

How this video's like-and-comment rate compares to this channel's running average.

Engagement vs channel avg 3.30pp
3.30% this video
0.00% avg
Like rate
3.05%
of viewers tap like
Comment rate
0.25%
of viewers leave a comment
§03

The hook

weak

Opening 15 seconds — the bit that decides whether a viewer keeps watching.

[0:00] Hi Tokyo Tops! [0:01] We're back [0:02] We're in Nichome again and what we wanted to do, it's been a couple of years since we've done a Nichome tour [0:07] Right [0:07] So, we have been recommending, you know, bars and clubs in Nichome, but you guys always want to know what other people's recommendations are [0:15]

Assessment

The hook buries its most compelling element — the shower reveal — until 2:43, leaving the opening 15 seconds as procedural throat-clearing that audiences have no reason to sit through. Compared to stronger TokyoBTM entries that open mid-action or with a provocative statement, this cold-open squanders the title's curiosity gap entirely.

Hook quality
weak
Call-to-action
absent
Archetype
scene
Composite score
3.7/10
Hook score · 6 dimensions
character presence
6/10
clarity
5/10
curiosity
3/10
specificity
4/10
stakes
2/10
time to payoff
2/10
Anti-patterns detected
greetingself intrometa commentaryslow context
§03b

Hook rewrites

Three alternative openings, each in a different archetype. Each is under 40 words — completable in 15 seconds.

Rewrite №1 · investigatortechnique: lead_with_outcome

We asked regulars at Nichome's 400-plus bars what you should actually visit — and one gave the owner a business pitch we did not see coming.

WhySignals community-sourced intel and plants the shower-pitch mystery without spoiling it, giving viewers a reason to keep watching.

Rewrite №2 · scenetechnique: cold_open

[Cut to neon alley] 'They've got showers, honey. And I told the owner — let people pay for it.' We were not expecting that bar recommendation in Nichome.

WhyOpens on the video's single most quotable moment, matching the title's promise instantly so viewers don't bail before the payoff.

Rewrite №3 · contrariantechnique: identity_callout

Meng says he's graduated from Nichome — he's said it every single video. Tonight we let the actual community decide which bars are worth your yen.

WhyActivates the running joke that drove two top-liked comments while framing the community-sourced format as the corrective, not just filler.

§03c

Title gap & rewrites

Gap 42 · overpromise

The shower framing implies a real venue upgrade, but the interviewee explicitly says 'They haven't done it yet — I just suggested it' (3:03); the title presents a pitch as a fait accompli. Comments are dominated by the drunk flirty guy, Meng's graduation attitude, and drag names — none of which the title signals.

What commenters actually quoted
  • · I'm not drunk, I'm engaging (57-like top comment, direct quote)
  • · Mayor of Nichome (referenced in 3 separate comments about Meng's superiority complex)
  • · Rui Biton (praised as a drag name in 2 separate comments totalling 30+ likes)
Anti-patterns in current title
vague identitythumbnail duplication
Thumbnail recommendation

Show Meng mid-eye-roll with the chyron 'I already graduated' overlaid, plus a shower emoji — captures the recurring joke and the title's shower hook without fabricating a venue feature.

3 title rewrites
  1. 01 · The Mayor of Nichome Won't Graduate — We Asked Who You Should Follow
    contrarian
    Turns the Meng graduation bit — which generated two of the three highest-liked comments — into a title hook that rewards returning viewers.
  2. 02 · 400 Gay Bars in Tokyo: The Community Picks Their Favorites (ft. Showers?)
    number
    The 400-bar fact is stated on camera at 0:19 and gives the video credibility and scale; the shower becomes a parenthetical tease rather than a false headline.
  3. 03 · Nichome Locals Told Us Where to Drink — One Pitch Changed Everything
    curiosity gap
    Leans into the community-sourced format that multiple commenters said they loved ('I love this style of video') without overpromising on the shower reveal.
§04

What viewers said

Explore all →

56 comments analysed and clustered into themes.

Sentiment breakdown

Mostly positive

positive 76%neutral 22%negative 2%
Real breakdown over 45 of 45 root comments — every comment analysed, not sampled.

The unscripted drunk moment at 2:10 — 'I'm not drunk, I'm engaging' — landed as the clip of the episode, earning the top comment at 57 likes. Viewers loved the tension between Meng's self-styled 'alumni' detachment and Andrew calling it out: 'Andrew is SICK of Meng acting like he's better than the Ni-Chome crowd and I'm so here for it.' The street-interview format itself drew repeated unprompted praise: 'whenever you guys go out into the community I know it's going to be great.'

Top comment themes

10 clusters surfaced

  1. 01
    Quotable drunk moment — 'I'm not drunk, I'm engaging' (~8 reactions, top liked comment at 57 likes)
  2. 02
    Meng's 'I already graduated' attitude / perceived superiority over Ni-Chome crowd (~4 explicit comments, 35+17 likes on the two sharpest callouts)
  3. 03
    Drag queen names and performances — 'Rui Biton is such a fantastic drag name' (~4 comments, 30+22 likes)
  4. 04
    The last interviewee being adorable / implied crush on Andrew (~5 comments)
  5. 05
    The Arch shower idea — 'I will pay 3000¥ to watch the Mayor of Nichome shower' (17 likes)
§04a

Audience pulse

How the audience feels — a Net Sentiment mood score, how split the room is, and an early churn signal. All from the comments, not YouTube analytics.

+70Warmly receivedmood · −100 to +100
Mood (raw)
+73
before channel-norm adjust
Polarization
0.57
0 = uniform, 1 = spread
Divisiveness
0.04
is the room split?
Warmth
40%
warm / emotional tone
Analysed
45
comments (confidence)
Churn signalnormal1 comments flagged dissatisfaction (2.2% — channel norm 2.8%)
Emotional tone breakdown
  1. Warm
    38%
  2. Funny
    20%
  3. Curious
    13%
  4. Excited
    11%
  5. Neutral
    7%
  6. Sad
    4%
  7. Concerned
    2%
  8. Nostalgic
    2%

Net Sentiment Score over 45 analysed comments; headline adjusted toward the channel norm (Bayesian, C=20). Polarization = normalised entropy. Comment-derived — not YouTube analytics.

§04a

Audience composition

★ algo-friendly · +74

Who actually showed up in the comments — psychographic, topical and language mix. Computed deterministically from 45 labeled root comments.

Identity signals

Who they are

  1. Devoted fan
    9%
  2. Sharing a story
    9%
  3. Relating personally
    2%
Topic mix

What they talked about

  1. Other
    100%
Language mix

In which languages

  1. English
    100%
Algorithm signal · proxy

How YouTube’s satisfaction model likely reads this

★ algo-friendly · +74

YouTube’s 2025 discovery shift now weights satisfaction signals — comment sentiment, tone, and depth. We can’t see the model, but we can estimate its inputs. Directional only.

Positive ratio
76%
share of comments labelled positive
Curiosity share
53%
curious / nostalgic / warm tones
Critical share
2%
critical / sarcastic tones
Net satisfaction
+74
pos% − crit%, −100..+100
§04b

Moments that landed

Key transcript moments — tap a timestamp to jump to that point in the video.

0:40Meng declares he's 'graduated from Nichome' — the line that anchors the video's comic tension and two of the top three comments.2:43'They've got showers, honey!' — the reveal that drives the title; delivers the hook the thumbnail promises.3:05The Mayor pitches 3,000 yen towel-rental shower access as an Instagrammable upsell — the most quotable business idea in the video.2:14'I'm not drunk, I'm engaging!' — the line that became the most-liked comment by a wide margin.5:04Meng's defensive 'BEEN?!' when Andrew frames 'Mayor of Nichome' in the past tense — peak character moment.6:05Drag queen introduces Uzumaki with specific pricing and cadence — the most practically useful scene tip in the video.1:51'Beer because it's all you can drink until 9!' — authentic local detail, the kind of specific that earns saves and shares.
§04c

What viewers reacted to

Each comment theme mapped to the transcript moment that sparked it.

Bars, drag, and flirting (55.4%)

The 'I'm not drunk, I'm engaging' line at 2:10 became the clip of the video; the drag show entrance at 5:36 and Uzumaki intro at 6:05 drove the drag-name comments (Rui Biton, Tokiko), while the opening bar-recommendation format at 1:04 generated the 'love this style of video' responses.

1:042:105:366:05
Politics, pride, and hierarchy (44.6%)

Meng's repeated 'I already graduated' framing (0:40–0:52) and the 'Mayor of Nichome' exchange (5:00–5:32) triggered the hierarchy commentary; no transcript moment addresses the Japanese PM or Taiwan Pride directly, but those themes arrived as audience injections in the comments rather than from video content.

0:405:00
§05

Friction points

All criticism →

Severity × frequency — ranked. Each point has an evidence quote and a concrete before/after suggestion.

Upload cadence dropped from weekly to bi-weekly — fans feel starvedsev 3/5 · 2 mentions
I'm spoiled with the weekly videos... the bi-weekly is a bit painful. But I'm still here↗ view
FixIf weekly isn't sustainable, post a short between full episodes or pin a schedule note so loyal viewers know when the next drop lands.
Host 'graduated from Nichome' running joke reads as self-important to some viewerssev 2/5 · 2 mentions
sure “graduated.” I appreciate the other guy calling him out saying you were here two weeks ago. Could he be anymore full of himself↗ view
FixLean into the self-aware callout on camera (the co-host already does it) rather than repeating the bit straight — turn it into the joke instead of the target.
Bar coverage skews young/club — over-40 and bear/indie-leaning viewers feel unservedsev 2/5 · 2 mentions
any cruising bar for guys over 40?↗ view
FixDedicate one segment or a future episode to bear bars / quieter venues so the 'over 400 bars' promise covers more than gogoboy spots.
Requested topics (anti-LGBT PM, foreigner restriction card) raised but never addressed in-videosev 2/5 · 1 mentions
I'd be interested to know what you both think about the new Japanese prime minister. As she is anti LGBT.↗ view
FixAdd a 60-second 'community check-in' segment or a dedicated video reacting to the political news viewers keep flagging.
Unanswered practical question about reading/cruising local cuessev 1/5 · 1 mentions
Why is it hard to read Japanese guys’ when cruising?↗ view
FixSpin into a quick explainer video or pinned comment — it's a recurring first-timer pain point worth its own content.
§Sp

Sponsor fit

Build first · 68/100

What a brand or agency would see evaluating this video — which sponsors to pitch, why, what to charge, and what's safe.

This is a high-trust, high-intent travel audience: multiple commenters state explicit visit intent to the exact location featured ('I SO WANT TO GO TO NICHOME', 'I hope to bump into you when I go there', 'when I go there one day'), and one asks unprompted where to buy specific products in Tokyo ('Hey what about those sexy underwear like toot or gx3. Where to get em in tokyo'). Parasocial loyalty is unusually deep — viewers volunteer that they 'miss' the hosts and feel the bi-weekly cadence is 'a bit painful' versus weekly — which is exactly the bond that makes a host-read sponsor land. The gap holding readiness back is that the niche (LGBTQ Tokyo nightlife) limits how many brands can run cleanly here, not audience willingness to act.

Integration rate
$750–$1,150
60-90s mid-roll
Dedicated video
$1,200–$1,800
full sponsored video
Basis: About 22,000 people watched this video, and the price reflects that reach plus how loyal and hard-to-reach this audience is — not just a raw view count. Because the viewers are an engaged LGBTQ-in-Japan community (3.3% of them liked or commented, and many say they never miss an episode), a brand's spoken recommendation here lands far better than a generic ad, so the fee sits above a plain per-view calculation. The audience is also niche and scarce — the right travel, dating, or VPN brand can't easily reach these exact people elsewhere — which is why a built-in mention runs roughly $750–$1,150 and a whole video dedicated to one brand runs $1,200–$1,800.
Brands to pitch
TaimiLGBTQ dating/social appThe entire video is about meeting people in bars and cruising; a commenter even asks 'Why is it hard to read Japanese guys' when cruising?' — this is the single most on-message product category for the content.
TOOTmen's underwear (Japan-based)Named organically and unprompted by @LufyC asking where to buy it in Tokyo — direct purchase intent for the exact brand, in the exact city.
Airalotravel eSIMAudience is actively planning Japan/Taiwan trips ('In Tokyo October 19th to November 5th', Taiwan Pride Oct 23 thread); Airalo is the #1 travel-niche YouTube sponsor and an eSIM is bought before any inbound trip.
Sailytravel eSIM (NordSec)Same inbound-travel intent; Saily co-runs with NordVPN reads which are a standard LGBTQ-friendly travel-creator package.
SurfsharkVPNLGBTQ travel creators are core Surfshark territory (privacy framing resonates with this audience traveling to/from regions with anti-LGBT politics — see the anti-LGBT PM thread); broad brand-safe category.
Babbellanguage learningForeign viewers visiting Japan and struggling to 'read' locals signals a language gap; Japanese-learning is a natural pre-trip purchase for this inbound-tourist base.
Wisecross-border moneyAudience is cross-border (US/Australia/Japan/Taiwan per the Pride thread) and traveling into Japan; Wise is the default expat/traveler money sponsor.
Squarespacewebsite/creator toolsUniversally brand-safe and the standard fallback for LGBTQ creators where edgier categories are off-limits; no audience-fit risk.
Avoid
  • family/kids brands & conservative CPGAdult LGBTQ nightlife content with cruising/STD references — wrong brand-safety profile for family advertisers.
  • gambling / hard alcoholVideo already centers on heavy drinking ('all you can drink until 9', 'Are you drunk already?'); adding alcohol/gambling stacks regional ad-law and responsible-drinking risk.
  • dating apps with anti-LGBT or region-restricted policiesMainstream hetero-default apps would read as tone-deaf; only explicitly LGBTQ-inclusive apps fit.
How to integrate

Mid-roll host-read around the 2:43 'showers' reveal — the audience watches to the end (last-guy comments at ~9:00+ prove full retention), so a mid-roll catches engaged viewers without a pre-roll skip.

Brand safety
Toxicity
Mostly clean and warm — overwhelmingly affectionate ('that last guy was PRECIOUS', hearts, 'I miss you guys'); one off-color one-liner ('How often do you get STDs?') and one mildly catty troll, but no hate or harassment.
Controversy
Low — no FTC/disclosure or strike signals; one politically-charged thread about Japan's anti-LGBT PM and a foreigner ID card, which is reader-driven discussion, not creator controversy.
Audience conduct
Strongly on-topic (~90%+ about the bars, hosts, or drag), near-zero spam, a single dismissive troll comment — healthy community conduct.
Sponsor evidence quotes
Hey what about those sexy underwear like toot or gx3. Where to get em in tokyo
Unprompted product-purchase intent naming specific brands — a direct affiliate/sponsor opening.↗ view
I SO WANT TO GO TO NICHOME
Explicit travel intent to the featured destination — eSIM/VPN/travel sponsors convert on exactly this.↗ view
I'm spoiled with the weekly videos... the bi-weekly is a bit painful. But I'm still here
Deep parasocial loyalty — the bond that makes a host-read recommendation trusted.↗ view
Algorithm read · what to do next 14 days

Strong Performer · score 80/100

high
The next 14 days
  1. Day 1 (0-24h)
    Pin a comment asking 'Which bar should we hit next — Aiiro, Arch, or Uzumaki?' and reply to the early travel-intent comments ('I SO WANT TO GO TO NICHOME').
    Channels reply energy into the first-day comment burst when the algorithm is sampling engagement.
    WatchComments-per-hour and reply rate in the first 24h vs the channel's recent video baseline.
  2. Day 2-3
    Cut a 30–45s Short of the 'I'm not drunk, I'm engaging' moment (2:13) and the shower reveal (2:43).
    The line is already the top comment (57 likes) — proven hook material to funnel new viewers to the long video.
    WatchShort views and the click-through/traffic it sends to this video in YouTube Analytics.
  3. Day 4-7
    Add a comment-pinned 'bar guide' list (Aiiro Cafe, Arch, Uzumaki, with cover prices from the video) and update the description with timestamps.
    Viewers ask practical visit questions ('Is there a cover?'); a usable guide drives saves/shares and rewatches.
    WatchSaves, shares, and average view duration creeping up over the week.
  4. Day 7-14
    Tease/film a follow-up answering the open threads — the 'how to read Japanese guys' cruising question and the Shibuya all-inclusive gogoboy venues the host wouldn't name.
    Unresolved curiosity in comments ('I'll share with you later') is a built-in sequel hook that retains the existing audience.
    WatchReturning-viewer rate and whether this video's traffic sustains past the 7-day drop-off.
Why it could lift
  • +Strong 3.3% engagement (676 likes + 56 comments on 22K views) signals satisfaction to the algorithm.
  • +Overwhelmingly positive sentiment — comments are affectionate and quotable ('I'm not drunk, I'm engaging' pulled out as Quote of the Day with 57 likes).
  • +Evidence of full-video retention: top comments reference the last interviewee at ~9:00+ ('That last guy was the best part'), meaning viewers watch to the end.
  • +Series demand is explicit ('I LOVE your nichome vids! so glad they're back') — returning-format videos get repeat-viewer lift.
  • +Discussion-driving political thread (anti-LGBT PM, Taiwan Pride) generates longer comment dwell and replies.
Why it might stall
  • Absolute comment volume is modest (56) — limited raw signal for the algorithm to amplify quickly.
  • Niche subject (Tokyo LGBTQ nightlife) caps the addressable suggested-video audience.
  • Title leans on a single gimmick ('SHOWERS Now?!') that may under-deliver on click-to-satisfaction for non-fans.
  • Bi-weekly cadence (viewer-noted) weakens the session-momentum that frequent uploads give.
  • Heavy in-jokes and recurring-character context ('graduated from Nichome') raise the barrier for new viewers.

Algorithm Signal is a proxy. YouTube’s satisfaction scores aren’t public. Directional, not predictive.

§05

The audience asked & asked for

All questions →

Unanswered questions and explicit requests from the comment thread — fuel for the next upload.

Questions

10 unanswered

  • ?What do you think about the new Japanese prime minister's anti-LGBT stance and the proposed foreigner restriction card? (~1 direct ask, 14 likes — highest-urgency political question in thread)
  • ?Are you going to Taiwan Pride on October 23rd?
  • ?What happened with the last guy — did Andrew get that drink with him?
  • ?How do you read Japanese guys when cruising — what are the signals? (~2 mentions)
  • ?Is there a cruising bar for guys over 40 in Ni-Chome?
  • ?Where do you buy Japanese gay underwear brands (Toot, GX3) in Tokyo?
  • ?What is Meng's skincare routine?
  • ?What will you two dress as for Halloween?
  • ?Did Arch actually let people pay for the shower experience after the suggestion?
  • ?What are the all-inclusive gogoboy events in Shibuya/Ginza that were mentioned but unnamed?
Requests

9 explicit asks

  • askMore street-interview community vlog format — multiple comments explicitly called it out as their favorite style
  • askGo to Taiwan Pride and film it
  • askActually try the Arch shower experience on camera
  • askVisit and review the new Shibuya/Ginza gogoboy all-inclusive events mentioned in the video
  • askA guide to Ni-Chome for first-timers or infrequent visitors (bar types, cover charges, all-you-can-drink windows)
  • askA video specifically on Tokyo drag queens — who's performing, where, how to catch a show cheaply
  • askResume weekly posting (bi-weekly schedule called out as 'painful' by repeat viewer)
  • askA cruising guide — how to navigate Ni-Chome if you don't know the codes
  • askReturn to 0&1 bar and the Taiwanese bar (~1 explicit request)
§06

What to make next

Three video ideas pulled directly from what the comments asked for.

01

Tokyo BTM reacts to Japan's new anti-LGBT prime minister — what does it actually mean for the Ni-Chome community and foreign residents?

TitleJapan's New PM Is Anti-LGBT. We Asked the Gayborhood.
HookJapan just got its first female prime minister — and she wants to restrict what foreigners can buy. Here's what the Ni-Chome community actually thinks.
Why nowThe comment asking about this got 14 likes on a 56-comment video — outsized signal — and the issue is live/recent, giving the video a news peg.
02

We went to Taiwan Pride — filming the parade, meeting Japanese and international attendees, comparing to Tokyo's scene

TitleTaiwan Pride vs Tokyo's Gayborhood: Which One Actually Wins?
HookTaiwan has Asia's biggest Pride parade. We finally went.
Why nowTwo comments in this video thread asked about Taiwan Pride directly; the October 23 date was unprompted in comments, showing the audience is already planning.
03

Ni-Chome newcomer's guide — bar types, cover charges, all-you-can-drink windows, cruising codes, drag shows under 3000¥

TitleFirst Time in Tokyo's Gayborhood? Your Complete Ni-Chome Survival Guide
Hook400 gay bars in one neighborhood. Here's how to actually navigate them.
Why nowSeveral low-like comments revealed real navigation anxiety (cover charges, reading signals, age-appropriate spaces) that the community interview format surfaced but didn't resolve.
04

We paid 3000¥ for the Arch shower experience — is it actually worth it or just a gimmick?

TitleWe Paid 3000¥ to Shower at Tokyo's Hottest New Gay Bar
HookA gay bar in Tokyo now has showers. We paid to use one.
Why nowThe shower bit generated the video's second-funniest moment and a direct 17-like comment; Arch is newly revived with momentum and the channel has an existing relationship with the bar's manager.
05

Deep dive on Tokyo drag — Uzumaki night, new queens, how to watch a show for under 2000¥, Tokiko and Rui Biton profiled

TitleTokyo's Drag Scene Is Exploding. Meet the New Queens.
HookTokyo drag is having a moment. Here are the queens you haven't heard of yet.
Why nowRui Biton's name alone drew three separate comments praising it; the Uzumaki event plug landed warmly, showing appetite for drag-specific content beyond the channel's usual bar-tour format.
06

Meng vs Andrew settle the debate — does Meng actually 'graduate' Ni-Chome or is he still a regular? Track one night with hidden-camera-style accountability

TitleHas Meng Really Graduated Ni-Chome? We Investigated.
HookHe says he graduated Ni-Chome. We followed him for a night to find out.
Why nowThe Meng-superiority dynamic is the second-biggest comment cluster and the channel has already built the comedic premise over multiple videos — audience is primed for the payoff.
§07

Creator action items

Concrete, testable changes for the next upload. Each cites a timestamp, a comment quote, or a metric — and names what to watch.

Do 01

Lead the next thumbnail/title with the breakout-character moment, not the venue gimmick — feature 'the last guy' / the drunk-and-flirty interviewee.

EvidenceMultiple top comments independently crown him ('That last guy was PRECIOUS', 'the best part of the video', 'adorable', @lehjohn4543 'has a crush on Andrew')
Watch forClick-through rate on the next street-interview video vs this one within 7 days.
Do 02

Make street interviews with everyday bar-goers the core format, not just venue tours.

Evidence55.4% of comments cluster on 'bars, drag, and flirting' and the highest-liked reactions are all to the interviewees, not the locations
Watch forEngagement rate (likes+comments/views) on the next interview-led upload.
Do 03

Clip 'I'm not drunk, I'm engaging' (2:13) as a standalone Short.

Evidence@PokhrajRoy.'s quote comment is the #1 comment at 57 likes
Watch forShort retention >70% and referral traffic to the main video.
Do 04

Feature a drag-show segment with the queens' names on-screen (Tokiko, Rui Biton).

Evidence@PokhrajRoy. (30 likes) and @okayyyy335 both praise 'Rui Biton' as a great drag name; drag is part of the 55.4% topic cluster
Watch forComment mentions of named queens on the next upload.
Do 05

Add on-screen practical info (bar name, cover charge, all-you-can-drink time) as lower-thirds during each interview.

EvidenceViewers ask logistics in-comment and on-camera ('Is there a cover?' 2,000 yen w/ drink); @WayneMueller notes '400 bars give a lot of options'
Watch forSaves and shares per view over 7 days.
Do 06

Produce a dedicated follow-up on cross-border events (Shibuya/Ginza all-inclusive gogoboy nights) the host declined to name.

EvidenceHost says 'I can't say the name of it right now - I'll share with you later' (4:21) — an open loop the audience will return for
Watch forReturning-viewer rate on the follow-up.
Do 07

Make a 'how to read / cruise Japanese guys' explainer video.

Evidence@may1978ad 'Why is it hard to read Japanese guys when cruising?' and @Globalastral5's cruising anecdote show direct demand
Watch forComment volume and watch time on the explainer vs channel average.
Do 08

Tighten the 9:00–11:00 tail — the last ~2 minutes have sparse dialogue and no top comments.

EvidenceAll referenced highlights occur before ~7:00; comment engagement drops off after the drag segment
Watch forAverage-view-duration % on the next, tighter edit.
Do 09

Address the audience's bi-weekly-cadence frustration by committing to a visible schedule or a between-episodes Short.

Evidence@Love_TheArtist: 'I'm spoiled with the weekly videos... the bi-weekly is a bit painful'
Watch forSubscriber retention and views-in-first-48h trend over the next month.
Do 10

Acknowledge the recurring 'graduation' bit explicitly as a running gag (callout in title or pinned comment).

Evidence@qase4u85 trolls it, but @immikeyu-style self-aware fans engage; the on-camera 'BEEN?!' exchange (5:04) is already a hook
Watch forReply engagement on the pinned gag comment.
Do 11

Capture and answer the politics question on-camera in a future Q&A.

Evidence@pobstrel (2 likes) asks about the anti-LGBT PM and foreigner ID card; politics is 44.6% of the topic mix
Watch forComment dwell/replies on the Q&A segment.
Do 12

Add a pinned destination guide for inbound travelers planning trips (cover charges, best nights, Uzumaki = first Tuesday monthly).

EvidenceExplicit travel intent: 'I SO WANT TO GO TO NICHOME', 'when I go there one day', visitor dates given ('October 19th to November 5th')
Watch forDescription-link clicks and saves over 14 days.
§R1

Reply queue

Who to reply to first — ranked by impact, with a ready-to-send draft in your voice.

@philliphazell4211 · high↗ view

I have been to Tokyo several times but very rarely been out to any of the gay bars for several reasons . I rarely drink , not had alcohol for a long time so i would not pay an entry fee . Secondly i prefer alternative and indie and rock so would often go to a small Tokyo music bar playing punky and indie , somewhere in Shimokitzawa perhaps . Type i prefer would be bearded bears and chunky guys . Anywhere gay that fits my preferences at all or should i stick to indie bars and clubs which focus on music . In Tokyo October 19th to November 5th

Why: Specific upcoming trip with a concrete date window — a useful public reply helps this viewer and dozens of lurkers with the same profile; also drives community goodwill
Draft reply

Nichome has you even sober — most bars charge a cover that includes one drink, so you can nurse it and nobody cares. For bears specifically, Eagle and Nakajima tend to draw a more mature, relaxed crowd. And Shimokitazawa is perfect for your music taste; plenty of gay-friendly faces at the indie venues there too. Have a great trip!

@pobstrel · high↗ view

I'd be interested to know what you both think about the new Japanese prime minister. As she is anti LGBT. And wants to introduce a card for foreigners living in Japan so they are restricted to what they can and can't buy.

Why: Direct political question relevant to the community the channel serves — ignoring it reads as avoidance; an honest, brief reply builds trust and could seed a dedicated video
Draft reply

It's something we're watching closely. Tokyo has made real strides at the city level — same-sex partnership recognition, Pride growing every year — but national policy lags badly. The foreigner card proposal would affect a lot of people here directly. We want to do a proper video on it rather than give it a rushed comment reply, so stay tuned.

@Love_TheArtist · high↗ view

I miss you guys! I'm spoiled with the weekly videos... the bi-weekly is a bit painful. But I'm still here👍🏾😘🤗

Why: Repeat commenter with multiple comments this video, expressing loyalty through mild disappointment — worth a warm personal acknowledgment to retain the superfan
Draft reply

You being still here genuinely means a lot 🥹 We promise the quality is worth the wait — we're always filming, always editing, always scheming. More coming very soon.

@may1978ad · high↗ view

Why is it hard to read Japanese guys' when cruising? I was like it's so hard to read them when I was there 6 months ago. 😢

Why: Relatable question that resonates across the audience — the street-interview format of the video makes this especially on-topic, and a good reply generates further discussion
Draft reply

This could genuinely be its own video 😂 Short version: direct eye contact can feel confrontational in Japanese culture, so signals are very subtle — a second glance, lingering nearby, a small smile. Patience is honestly your best tool in Nichome. You have to slow down and let things develop.

@dangdelicious · medium↗ view

Speaking of Taiwan Pride.. Are you two going?! If so I hope to run into you guys!

Why: Taiwan Pride is October 23rd (flagged in another comment) — a timely yes/no can build an IRL community moment and signals the channel engages beyond Japan
Draft reply

October 23rd! Keep an eye on our community posts — you might just find us there 👀

@amazingcaliente1 · medium↗ view

any cruising bar for guys over 40?

Why: Short practical question many older visitors share — a quick answer is useful community service and helps the channel rank for that search intent
Draft reply

Eagle and Nakajima tend to draw a more mature crowd — relaxed vibe, way less of the young club energy. Advocates is another one worth checking. Enjoy!

@LufyC · medium↗ view

Hey what about those sexy underwear like toot or gx3. Where to get em in tokyo 🫣🤪

Why: Fun, on-brand question — easy to answer and generates engagement from others with the same question
Draft reply

GX3 is actually a Japanese brand so you can find it in department stores and some shops in Nichome itself — walk around and you'll spot them in the windows 👀 Don Quijote in Shinjuku sometimes carries it too!

@dinodon2142 · medium↗ view

I LOVE your nichome vids! so glad there back

Why: Enthusiastic returning fan with clear affection for this format — a short warm reply reinforces loyalty
Draft reply

So glad to be back in Nichome too — there are SO many bars we still haven't covered and the community keeps recommending new ones. More coming soon 🎉

@qase4u85 · medium↗ view

Hahha okay… sure "graduated." I appreciate the other guy calling him out saying you were here two weeks ago. Could he be anymore full of himself 🤣. Let me guess, you also don't use Grindr but secretly have it on your phone and think you are going to fine "love" there hahahaa 🤦🏽‍♂️. Hahahaha what a joker

Why: Sharp but fair criticism of Meng's 'graduated' persona, which also got 35 likes on another comment — a self-aware, funny reply defuses it and shows the channel can take a punch
Draft reply

Andrew has been fact-checking the graduation story for three years now and still hasn't got a straight answer 😂 To be fair, we both keep showing up for you regardless of where we claim to be in our Nichome journey.

@sugar_shohei · low↗ view

I wanna visit 0&1 and Taiwanese barrrrr

Why: Simple excitement comment that could tease upcoming content
Draft reply

Both great picks — go, go, go! Let us know how it was 🙌

@siwapongoprasert841 · low↗ view

What will you guys be this Halloween? 👻

Why: Timely, light question — easy engagement win and hints at a potential holiday video
Draft reply

We haven't locked it in yet but Nichome on Halloween is an absolute EXPERIENCE — keep watching 🎃

@kenmegu7461 · low

100軒位いくわぁ。 都内で新しくできるって情報聞いたら、すぐ行くタイプ。 今では、ノンケ向けの銀座の倶楽部や歌舞伎のホストクラブも暇でいっちゃう。 老若男女、国籍問わずお友達がいるので東京着たらその人に合うお店をご紹介いたします。 5000円から10万円位までの軽い感じです。

Why: Japanese local offering bar recommendations to visitors — engaging acknowledges the Japanese-speaking audience and could seed a future on-the-ground collab
Draft reply

100軒!!すごすぎる 😂 いつかニコちゃんを一緒に探検したいですね!

§R2

Promo pull-quotes

Shareable social-proof quotes — ready for thumbnails, community posts, or a sponsor deck.

Quote of the Day: "I'm not drunk, I'm engaging."

@PokhrajRoy. · community post↗ view

I will pay 3000¥ to watch the Mayor of Nichome shower 😍

@SweetSourSlug · community post↗ view

I LOVE your nichome vids! so glad there back

@dinodon2142 · pinned comment↗ view

I SO WANT TO GO TO NICHOME

@avarussurava9488 · thumbnail↗ view

Whenever you guys go out into the community I know it's going to be great!

@WayneMueller-ie7wu · sponsor deck↗ view

I love this style of video!

@digitaleje · sponsor deck↗ view

I love when guys are a bit drunk and are more free to be cute and flirty. 😅🥰👍🏾

@Love_TheArtist · community post↗ view

Rui Biton is such a fantastic drag name 👏🏽

@PokhrajRoy. · community post↗ view
§R3

Clip & Shorts finder

Moments worth cutting into Shorts — each with a title and a ready hook line. Timestamps link to the video.

[2:10] ↗POV: Holding a Camera in Nichome at 9pm~20s
HookAre you drunk already, Don? It's 900 p.m!
The #1 liked comment (57 likes) named this the Quote of the Day — 'I'm not drunk, I'm engaging' is instantly shareable and distills the whole Nichome energy in five words
[2:43] ↗This Gay Bar in Tokyo Now Has SHOWERS??~45s
HookThey've got showers, honey!
The video's own title moment — the shower reveal is punchy, absurd, and exactly the kind of thing people screenshot and send friends. Peak curiosity hook for the format.
[0:40] ↗He 'Graduated' Nichome… Then Showed Up Again~30s
HookI feel like I already graduated from Nichome, so I'm like, alumni
The graduation gag is a recurring character moment — two comments (35 and 17 likes respectively) called it out directly. Repeat viewers love the callback; new viewers get instant character.
[5:04] ↗The Mayor of Nichome Won't Retire~25s
HookBEEN?!
One-word reaction shot — @angelalebeaux4134 (17 likes) flagged this exact dynamic. Strong single-word reaction moments travel well as Shorts openers.
[1:04] ↗We Asked 400-Bar Nichome: What's the BEST Gay Bar?~60s
HookWhat's your favorite bar in Shinjuku Nichome? Or club!
Street-interview format that multiple commenters (WayneMueller-ie7wu, digitaleje) specifically praised — the format itself is the hook for viewers discovering the channel
[6:05] ↗Tokyo Drag Queens for ¥2,000 — Yes Really~50s
HookUzumaki is the party that you can see a lot of Tokyo newest Drag Queens for a very reasonable price
Budget tip plus discovery moment — @PokhrajRoy. (30 likes) highlighted the Rui Biton name reveal, making the intro-to-drag-name beat a natural climax for the clip
[1:51] ↗Tokyo Gay Bar Hack: All You Can Drink Until 9pm~25s
HookBeer because it's all you can drink until 9!
Practical travel tip — short, surprising, and the kind of thing people save and share with friends planning a Tokyo trip
The Guy Who Fell for Andrew in Nichome~40s
HookSo, we want to go — what's your favorite Nichome bar?
Three separate comments (lehjohn4543, BakaNeBaka, B3ngallz) called out the last interviewee's visible crush on Andrew — the flirtatious awkwardness IS the story and viewers are already primed to watch for it
§08

Top comments

Explore all 56 comments →

Verbatim — the 5 most representative comments from the thread.

@PokhrajRoy.57 · positive↗ view

Quote of the Day: “I’m not drunk, I’m engaging.”

Why picked: highest-liked comment — crowns the episode's breakout one-liner
@DiamondFlame4535 · mixed↗ view

Not Meng acting like she is above the Nichome crowd 😂

Why picked: 2nd-highest — names the Meng-superiority tension the audience fixated on
@PokhrajRoy.30 · positive↗ view

Rui Biton is such a fantastic drag name 👏🏽

Why picked: high-liked, and echoed verbatim by another commenter — the drag-name detail landed
@月風-m4h18 · positive↗ view

Taiwan's Pride Parade is held on October 23rd every year, and we welcome friends from all over the world to participate (every year we see gay friends from the United States, Australia, and Japan participating in the Pride Parade).

Why picked: highest-liked of the politics/pride cluster — surfaces cross-border Taiwan Pride interest
@SweetSourSlug17 · positive↗ view

I will pay 3000¥ to watch the Mayor of Nichome shower 😍

Why picked: callback to the shower bit at 3:05 — the title hook paid off in comments
§08

Threads that sparked discussion

Explore all 56 comments →

Top reply-magnet comments — where the real debate happened. 11 replies across 9 roots · max chain 3 deep · creator replied to 2%

01 · @benjiroy87742 replies · ♥ 17↗ view

That last guy was PRECIOUS aweee

02 · @HDM-HSN_FishDance2 replies · ♥ 2↗ view

I think that Arty Farty was on the first floor but is now on the second floor.

03 · @DiamondFlame451 replies · ♥ 35· creator replied↗ view

Not Meng acting like she is above the Nichome crowd 😂

04 · @PokhrajRoy.1 replies · ♥ 30↗ view

Rui Biton is such a fantastic drag name 👏🏽

05 · @月風-m4h1 replies · ♥ 18↗ view

Taiwan's Pride Parade is held on October 23rd every year, and we welcome friends from all over the world to participate (every year we see gay friends from the United States, Australia, and Japan participating in the Pride Parade).

§09

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