Mike Yu
Eighty videos, thirteen thousand voices, four years of Thailand — read end-to-end like a magazine.
British-Chinese creator based in Bangkok. Street interviews, expat life, the start of a restaurant. This report is a structured read of what 13,319 viewer comments revealed — every section anchored to a real number, a real quote, or a real video.
Executive Summary
Mike Yu (@immikeyu) — Channel Intelligence Report
- ►Personal and business content drives peak engagement — 'YouTuber Truth' hit 10.4% and the Clean Cow restaurant opening reached 9.9%, nearly double the channel average
- ►Thai-audience parasocial bond is unusually deep: viewers thank Mike for 'representing Thailand,' correct misconceptions on his behalf, and treat his channel as a cultural bridge
- ►Character trust compounds over time — the top comment (241 likes) on the family visit video shows viewers read Mike's on-screen warmth as a direct reflection of his upbringing, a rare authenticity signal
- ►Vlog format outperforms interviews (7.3% vs 4.9% avg), suggesting documentary-style personal arcs convert casual viewers into invested fans
- ►With 10,822 creator replies across 80 videos, Mike's comment engagement rate signals strong community reciprocity that YouTube's algorithm rewards
- ►Interview format — 64% of all videos — underperforms at 4.9% avg engagement; high-view interviews (Koh Lanta 96k views, Ladyboy Chinni 20k) both fall below 2.5%
- ►Viral reach does not convert: the Uncle Roger video drove 253k views but only 1.5% engagement, suggesting that discovery audience doesn't stick — channel identity isn't landing for cold viewers
- ►Prison-in-Thailand (16k views, 1.7%) and spend-in-Thailand (7.4k views, 2.7%) show that sensational or transactional hooks underperform Mike's relationship-driven content
- ►Low engagement floor on high-reach videos risks suppressing distribution — a handful of sub-2% outliers may be dragging algorithmic recommendations
Voice of the Audience
Now I know why Mike is kind to everyone, down to earth, and respectful to everyone he meets—because Mike has such a lovely family like this😊 ↗ view
When Mike talked about Thailand, it was very touching. Thank you for loving this country. We support each other. Mike gets views from Thai people, and Thai people get to practice English with his videos, interviews, and travel content from Mike too. I wish your channel reaches 100K subscribers soon. ↗ view
I love the way Mike ended it with such positivity. No negative emotions or ill will towards Nigel, wants to pursue his own designs. Good luck on your future endeavors and passions 😀 ↗ view
Mike has a great personality, so whenever he asks, everyone wants to talk. Also, since Mike grew up in England, his questions reflect what foreigners think about Thailand and Thai people. It's like he's asking on behalf of Thais so we know what's good and right, and what needs to be fixed.❤ ↗ view
⚠ Error generating S2 Top Comments: timed out after 2m30s
Unanswered Questions
40 viewer questions Mike has never directly addressed
Two fault lines run through these questions: an editorial clarity gap (a dozen near-identical comments across two videos still asking what the 16-year-old actually does for money) and a personal-story gap (Mike's own HK chapter, Chinese identity, and Thai literacy rank among the highest-liked questions across multiple videos). Viewers are engaged and curious — they just keep hitting the same walls.
Unanswered Questions
| Question | Video | Likes | Answer Angle |
|---|---|---|---|
| What was your life like in Hong Kong? | Why I stopped editing for Uncle Roger | 188 | Dedicated HK chapter / origin story video |
| What does the 16-year-old actually do for money? | 16-YO Thai Student 450k Baht/Month | 94 | Part 2: explain the coaching product clearly |
| Does family debt explain why he's so driven? | 16-year-old Thai student 300k/month | 46 | Follow-up: adversity and mindset origin story |
| Mike and Emily — can you read and write Thai? | Why we love Thailand so much | 43 | Thai literacy progress update video |
| Does leaving Uncle Roger make you Auntie Helen? | Why I stopped editing for Uncle Roger | 34 | Playful follow-up riffing on the joke |
| Is the car repair shop owner Korean? | Foreigner Opened a Car Repair Shop in Thailand | 27 | Guest background and origin story |
| What exactly does the 16-year-old do for income? | 16-YO Thai Student 450k Baht/Month | 27 | Clear breakdown: what the coaching product is |
| How did you become so mature so young? | 16-YO Thai Student 450k Baht/Month | 27 | Deep dive on guest mindset development |
| Is she Thai, Chinese, or mixed? | 16-YO Thai Student 450k Baht/Month | 20 | Guest identity and background video |
| CK: can you solve flooding without moving capital? | This Man is Making Thailand Better | 17 | Policy follow-up interview with CK |
| What does this kid actually do? | 16-year-old Thai student 300k/month | 17 | Business model never explained (2nd video) |
| What does 'Boss' do for work? | 16-year-old Thai student 300k/month | 14 | Follow-up with Boss on his actual business |
| Were you already successful before your first course sale? | 16-YO Thai Student 450k Baht/Month | 12 | Credibility chicken-and-egg origin story |
| What coaching, about what subject? | 16-year-old Thai student 300k/month | 12 | Name the niche, the customer, the product |
| How did you meet the tourist photographer on the train? | 10 hour sleeper train to Isaan | 11 | Mike's networking story — how he finds guests |
| What kind of coaching? Is it gray market? | 16-YO Thai Student 450k Baht/Month | 10 | Transparency: what the product actually is |
| Do international programs train entrepreneurs vs employees? | Why So Many Foreigners Join Thai Uni | 9 | Thai education system deep dive |
| What do you do for work? | 16-year-old Thai student 300k/month | 9 | Business model clarity (same gap, 5th comment) |
| Is Mike still alive? Please keep us updated. | Surprising My Editor with the Best Day Ever! | 9 | Life update addressing upload absence |
| Why are you doing the interview standing up? | First Thai Isaan Burberry Model in the UK | 8 | BTS: Mike's production and format choices |
| So what does he actually do? Confused. | 16-YO Thai Student 450k Baht/Month | 7 | Part 2 breakdown of business model |
| Why didn't you tell Uncle Roger the real reason? | Why I stopped editing for Uncle Roger | 7 | Candid follow-up on the real conversation |
| Why haven't you uploaded lately? Are you okay? | Surprising My Editor with the Best Day Ever! | 7 | Transparency video on hiatus and upload gaps |
| Would you stay at the cheapest accommodation again? | The Cheapest Accommodation in Thailand | 7 | Follow-up review and budget travel update |
| Will Jade and your mum speak better Thai next time? | My British-Chinese Family Learn Thai | 7 | Family Thai learning progress update |
| Has the 16-year-old paid taxes yet? | 16-YO Thai Student 450k Baht/Month | 7 | Thai tax reality for young entrepreneurs |
| How long had Zak lived in the US? | Isaan Kid turned International Model | 6 | Zak's US experience timeline and follow-up |
| Can Mike speak Isaan dialect? | Isaan Kid turned International Model | 6 | Mike's Isaan language challenge video |
| If you earn 100k/month, do you pay tax? | 16-YO Thai Student 450k Baht/Month | 6 | Thai income tax for high earners explainer |
| How much do you pay for using English words in the game? | Japanese in Thailand | 6 | Clarify the Thai-English word penalty rules |
| Where are these students studying? How is their English native? | Thailand's Smartest 15-Year-Old Students | 5 | International school system in Thailand |
| How do you know people everywhere, Mike? | He Left Everything in the Netherlands for Thailand | 5 | Mike's networking story and guest-finding process |
| So what do you actually do for work? | 16-year-old Thai student 300k/month | 5 | Business model clarity (6th identical question) |
| Why does the UK city look so quiet? | England vs Thailand: Which Is Better? | 5 | UK vs Thailand density and atmosphere compare |
| Mike: have you watched Thai news to understand society? | What surprises foreigners most about Thailand? | 5 | Mike's Thai media diet and what he watches |
| Where does the income come from? Selling stuff? | 16-YO Thai Student 450k Baht/Month | 5 | Income source breakdown (7th identical question) |
| Can we see you speak Cantonese and Mandarin? | This Man is Making Thailand Better | 5 | Mike's Chinese language skills challenge video |
| Was this filmed months ago? What New Year? | Making Merit in Mahachai | 5 | BTS: filming schedule vs publish timing |
| Interview Bow again in 5 years to compare. | Is it better to live in America than in Thailand? | 5 | 5-year follow-up interview series concept |
| Is he fully Japanese or half Thai? | Why is So Many Japanese Coming to Thailand? | 5 | Guest background and identity clarification |
- ►The 16-year-old entrepreneur videos generated 12+ near-identical questions across two separate videos — all asking the same thing: what does this person actually sell? Mike introduced a guest with an extraordinary income claim but never explained the product, the customer, or the sales process. A dedicated Part 2 (how a 16-year-old built a 450k/month coaching business: the niche, the first sale, a real client result, and the Thai tax question) would close the loop on the channel's single most-confused topic — and perform well precisely because the mystery built up over two videos.
- ►Second gap with the highest single-comment like count: Mike's own HK chapter (188 likes). Viewers know he is British-Chinese but have never heard the Hong Kong story on camera. A personal origin-story video — HK, identity, why Thailand — would be his highest-potential untold piece.
Video Requests
What Mike's viewers want to see next — 50 top requests ranked by urgency
- ►Muay Thai girl Episode 2: Two separate comments totalling 98 combined likes, with one viewer explicitly offering to attend her next fight. The subject already has a built-in arc — her first overseas training journey — and a loyal sub-audience ready to follow her career. Continuation cost is low; a fight date gives you a deadline hook.
- ►Leo + Mike collab (eating or traveling together): Cross-video demand across at least three separate episodes (31+9+8 likes) from viewers who have already validated the on-screen chemistry. The audience is doing the casting. Leo is independently followed by Mike's core viewers, meaning this video gets discovered twice — on both channels — at near-zero extra effort.
- ►Nong Four meets P'CK / Visit Roi Et with Zack: Two connected threads about characters viewers are already invested in. The Nong Four + P'CK collab idea drew 274 likes — the second-highest in the entire dataset — and the Roi Et hometown visit for Zack adds 67 more. Both are continuations of episodes that over-performed; booking the next chapter is the obvious move.
All Requests by Priority
| # | Request Theme | Urgency 1–10 | Tier | Why Now |
|---|---|---|---|---|
| 1 | Nigel Ng blessing Mike's travel direction — 'all the best, look forward to your travel videos' | 2 | BACKLOG | Nigel himself, not a viewer content request; validates the travel pivot but isn't actionable |
| 2 | Nong Four + P'CK collab — pair the two young entrepreneurs on screen | 9 | FILM THIS MONTH | 274 likes; viewers already scripting the chemistry; highest-momentum specific request in the dataset |
| 3 | More young Thai entrepreneur / next-gen talent content | 7 | FILM THIS QUARTER | 105 likes; validated format earning cross-demographic Thai + expat engagement; repeatable series |
| 4 | Muay Thai girl Episode 2 — follow her fight career | 9 | FILM THIS MONTH | 88+10 likes across two comments; viewer offered to attend her next fight; built-in continuation arc |
| 5 | Visit Roi Et with Isaan model Zack — his hometown trip | 8 | FILM THIS MONTH | 67 likes; natural follow-up to a popular episode with a specific filmable destination already named |
| 6 | More varied street interview content — keep the random foreigner survey format | 7 | FILM THIS QUARTER | 65 likes; commenters explicitly credit this format with growing subscribers; low-friction to execute |
| 7 | Interview Rena & Hiro — Japanese couple/channel that loves Thailand | 7 | FILM THIS QUARTER | 62 likes; ready-made guests who fit the Japanese-in-Thailand series Mike has already been building |
| 8 | Start sharing own perspective and passion-driven travel content | 4 | BACKLOG | 52 likes; broad encouragement from a viewer who found Mike via Nigel; not a specific video idea |
| 9 | Take sister Jade to Wat Arun in Thai traditional clothes for photos | 6 | FILM THIS QUARTER | 50 likes; specific visual concept, Jade already popular with viewers who name her independently |
| 10 | More foreigner-moved-to-Thailand interview content — keep making them | 7 | FILM THIS QUARTER | 38 likes; Mike's strongest recurring format; audience asking for higher volume, not just one-offs |
| 11 | Step out of the expat circle — more content with local Thais | 8 | FILM THIS MONTH | 31 likes; Thai audience explicitly naming a content direction shift; signals untapped local viewership |
| 12 | Take the whole family to travel all over Thailand — make it a series | 6 | FILM THIS QUARTER | 30 likes; family episodes are high-performing; siblings and mum already have fan followings |
| 13 | More inspiring investor / entrepreneur interview content with depth | 6 | FILM THIS QUARTER | 24 likes; viewers want educational value alongside entertainment; Italian investor set the bar |
| 14 | Italian investor Part 2 — she has more stories to tell | 8 | FILM THIS MONTH | 22 likes; specific follow-up with a named guest Mike already knows; easy to book, audience pre-sold |
| 15 | More random street surveys with foreigners in varied Bangkok locations | 7 | FILM THIS QUARTER | 22 likes; reinforces #6 — format is being directly credited with audience growth by commenters |
| 16 | Interview Hia Wit | 6 | FILM THIS QUARTER | 21 likes; named Thai influencer likely already in Mike's network orbit; low-friction booking |
| 17 | Songkran travel clip | 3 | BACKLOG | 18 likes; seasonal — Songkran 2026 has already passed; revisit for 2027 planning |
| 18 | British Chinese perspective on UK vs Asia identity — deeper personal video | 5 | FILM THIS QUARTER | 18 likes; personal identity angle Mike has touched but hasn't fully mined; differentiates from street format |
| 19 | More clips with the smart Thai kids gang (Triam Udom school cohort) | 7 | FILM THIS QUARTER | 17 likes; multiple commenters across different videos asking for the same group — cast chemistry confirmed |
| 20 | Take family to Music in the Park at Lumphini Park — specific outing | 5 | FILM THIS QUARTER | 16 likes; specific location suggestion for family content; easy logistics |
| 21 | Keep both interview style and natural unscripted chat style | 3 | BACKLOG | 16 likes; format validation feedback, not a content request; Mike should just note the preference |
| 22 | Interview the parents of the smart Thai kids | 7 | FILM THIS QUARTER | 16 likes; natural companion piece to an already-popular episode; subjects likely accessible |
| 23 | Bring the Thai youth gang back more often — recurring appearances | 7 | FILM THIS QUARTER | 15 likes; repeat demand for an existing cast; low-friction re-engagement |
| 24 | Foreigner influencers speaking Thai together — crossover collab | 6 | FILM THIS QUARTER | 15 likes; named collaborators (Emily, Teacher Rosie) already in Mike's ecosystem |
| 25 | Mike study how fluent foreign YouTubers learned Thai — improvement video | 4 | BACKLOG | 14 likes; personal development suggestion, not a filmable idea; Mike's Thai is already a fan talking point |
| 26 | Emily + Teacher Rosie + British Thai-speaker three-way crossover | 6 | FILM THIS QUARTER | 14 likes; three independently named collaborators, chemistry already proven in adjacent content |
| 27 | More family content in Thailand — general ask | 5 | FILM THIS QUARTER | 14 likes; broad validation across multiple family episodes; good to keep at quarterly cadence |
| 28 | More young Thai entrepreneur content — recurring format | 7 | FILM THIS QUARTER | 14 likes; duplicate signal reinforcing #3; strong enough to treat as a standing series slot |
| 29 | Attend a traditional Thai Buddhist wedding ceremony | 5 | FILM THIS QUARTER | 13 likes; cultural experience with clear visual appeal; schedulable around Thai wedding season |
| 30 | More Jade (sister) content — bring her back often | 6 | FILM THIS QUARTER | 13 likes; Jade named independently by commenters; sibling chemistry drives high engagement |
| 31 | Go hang out with local Thais in diverse provinces of Thailand | 7 | FILM THIS QUARTER | 12 likes; connects to #11 — Thai audience asking Mike to go deeper local, not just Bangkok expat scene |
| 32 | Jade start a YouTube channel or switch to English content | 3 | BACKLOG | 12 likes; not Mike's decision; out of scope for his channel planning |
| 33 | Leo + Mike eating and traveling together collab | 8 | FILM THIS MONTH | 11 likes direct + cross-video requests; chemistry on screen already validated; audience doing the casting |
| 34 | Interview Jung Cullen Hateberry | 5 | FILM THIS QUARTER | 10 likes; named influencer with niche but loyal fan interest; needs Mike to assess fit |
| 35 | Release longer videos — cut less, let scenes breathe | 4 | BACKLOG | 10 likes; format/editing feedback; worth noting but not a content direction |
| 36 | Muay Thai girl Episode 2 (second separate request) | 9 | FILM THIS MONTH | 10 likes; independent repeat request reinforcing #4 — continuation demand is real and distributed |
| 37 | Invite the 'Making Thailand Better' man to lecture at universities | 3 | BACKLOG | 10 likes; not Mike's to arrange; viewer observation about the guest's broader impact, not a video ask |
| 38 | Bring Jade back more often — reinforcing request | 6 | FILM THIS QUARTER | 10 likes; reinforces #30; Jade is consistently named across multiple unrelated videos |
| 39 | Take the Japanese couple (Ryota etc.) to the beach together | 6 | FILM THIS QUARTER | 9 likes; natural follow-up to the Japanese-in-Thailand episode; visual and social content |
| 40 | Leo + Mike start a channel together | 3 | BACKLOG | 9 likes; long-term fan dream comment, not a single actionable video; not Mike's call alone |
| 41 | More 'what surprises foreigners' street interview episodes | 7 | FILM THIS QUARTER | 9 likes; reinforces the street-interview format demand across comments #6 and #15 |
| 42 | More Mike + Leo content (Japanese collab context) | 7 | FILM THIS QUARTER | 9 likes; cross-video demand for this specific pairing in the Japanese-in-Thailand series |
| 43 | Bring Ryota along more often as a recurring guest | 6 | FILM THIS QUARTER | 9 likes; named guest with proven audience appeal; easy to re-engage |
| 44 | Two-person travel trip content — Mike traveling with a companion | 6 | FILM THIS QUARTER | 8 likes; general ask that connects to Leo, Oliver, and Ryota collab threads |
| 45 | Foreigners who moved to Thailand for meditation — documentary angle | 6 | FILM THIS QUARTER | 8 likes; untapped spiritual tourism niche with specific temple locations provided by commenter |
| 46 | More Mike + Oliver travel videos | 6 | FILM THIS QUARTER | 8 likes; Oliver already on screen; chemistry called out directly; low friction to produce |
| 47 | More unscripted natural chat clips — no script, just talking | 5 | FILM THIS QUARTER | 8 likes; format preference that also lowers Mike's production workload; aligns with #21 |
| 48 | Mike + Steve BL series | 1 | BACKLOG | 7 likes; clearly a joke shipping comment; not actionable |
| 49 | More Oliver + Mike on-screen chemistry content | 6 | FILM THIS QUARTER | 7 likes; reinforces #46; viewers consistently respond to this pairing |
| 50 | Mike life update — what's actually happening in his life right now | 7 | FILM THIS QUARTER | 7 likes; personal transparency ask; low production cost and high relatability signal |
The request pattern splits cleanly along audience lines but converges on one behaviour: Thai viewers want Mike to go deeper local — more time with Thai youth, provinces beyond Bangkok, and Thai-speaking collabs that signal genuine cultural immersion — while expat and international viewers want the foreigner-in-Thailand interview format expanded with new guests and follow-up episodes. Both groups, however, are investing in characters rather than topics: the highest-urgency requests are almost entirely continuations of people viewers already love, which means Mike's most valuable content asset is his cast, not his concepts.
Video Ideas
10 high-signal opportunities grounded in viewer demand
- ►"How Hong Kong Changed My Life" — 188 viewers explicitly asked for this personal origin story, and it threads Mike's British-Chinese identity directly into his Thailand chapter in a way no other video has.
- ►Ready-to-use opening line: "Before I ever thought about moving to Thailand, I spent two years in Hong Kong — and I genuinely don't think I'd be sitting here without it."
How Hong Kong Changed My Life
@KaRmaTheSchemer's 188-like request is the single highest viewer vote in the dataset — frames Thailand as chapter three of Mike's identity arc from Kent to HK to Bangkok, a personal-stakes hook no interview can match.
I Interviewed the Japanese Couples Who Left Japan for Thailand
62-like direct request for Rena and Hiro builds on Mike's viral Japanese exodus video; a couple-level human story gives emotional depth the explainer format couldn't.
The Muay Thai Girl's First Professional Fight
@bjorkrocker5237 (88 likes) said "let me know when she fights again, I'm ready to support" — a fight-night follow-up vlog arrives with a pre-sold, emotionally invested audience.
Road Trip to Roi Et: Inside Zack's Isaan Hometown
@natthaphong4000 (67 likes) asked to "go visit, play, and eat" in Zack's hometown — turns the Isaan model story into a rural Thailand travel-culture hybrid with a named protagonist pulling viewers in.
I Left the Expat Bubble for a Week
@charnchon (31 likes): "step out of expat circle and do content with local" — a challenge format with Thai-only friends, food, and language for a week hits both Thai viewers and expats questioning their own bubble.
Italian Investor in Thailand: One Year Update
Two separate requests (22–24 likes each) for a Part 2 on the condo investor, whose original video at 9.9% engagement is Mike's second-highest-performing format — a check-in on her returns closes the loop viewers are waiting for.
Can I Actually Read Thai Yet? (I Put Myself to the Test)
@อมตะบุญเจริญ (43 likes) asked directly whether Mike can read and write Thai — a vulnerability-forward language test video sits squarely in the personal-honesty format that drives Mike's top engagement.
What Does a 16-Year-Old Making 450,000 Baht a Month Actually Do?
Three separate confused-viewer comments totalling 148 combined likes ask the same unanswered question — the demand for a clear explainer is fully baked before a camera rolls.
What Foreigners Still Get Wrong About Thai People
@สมหญิงรักเล่น (65 likes) praised Mike for airing "diverse perspectives that don't just praise" and asked for more — a format that invites honest friction rather than polished compliments has proven dual Thai-expat audience pull.
My Thai Audience Planned My Entire Day in Bangkok
@passion-channel, @seraph6756, and others spent months dropping specific local itinerary suggestions in comments (Lumphini Park music nights, Wat Arun photos) — an audience-directed day-in-life vlog closes the loop and rewards the community directly.
Content Performance
Engagement rate analysis across 80 videos
Category Performance
| Category | Avg Engagement | Videos | Assessment |
|---|---|---|---|
| Business | 9.9% | 1 | Restaurant content drives extraordinary investment — viewers are personally rooting for Mike's real-world bet. |
| Language | 7.6% | 1 | Family learning Thai tapped a deeply emotional vein; this category is underexplored given its performance. |
| Vlog | 7.3% | 9 | Behind-the-scenes and personal-stakes vlogs consistently outperform — Mike's life is the product. |
| Travel | 6.1% | 7 | Solid mid-tier; travel content performs when Mike is the lens, weaker when it's scenery for its own sake. |
| Personal Story | 6.1% | 8 | High ceiling (10.4% peak) but wide variance — authentic confession beats polished narrative. |
| Culture Comparison | 5.0% | 1 | Too small a sample to judge, but sits at channel average with no breakout or drag. |
| Interview | 4.9% | 51 | The workhorse format drags the average down — viral view counts don't convert to engaged communities at scale. |
- ►Personal stakes beat spectacle: the top 4 videos all put Mike's own money, identity, or reputation on the line — restaurant opening, scam confession, family language challenge.
- ►Vulnerability as a format: 'The Truth Behind Being a YouTuber' and 'I got scammed' frame Mike as fallible, not authoritative, which unlocks parasocial investment.
- ►Community as cast: videos that explicitly ask viewers for something (restaurant help, learning Thai together) convert passive watchers into participants.
- ►Cultural identity as tension: the British-Chinese family Thai lesson works because it dramatises Mike's own hyphenated identity, not just Thailand as a backdrop.
- ►Low-view, high-engagement ceiling: the slum volunteers video (4,837 views, 8.4%) shows that a tight, mission-driven story outperforms broad interview bait by 3–4x on engagement rate.
- ►Viral views dilute the denominator: the bottom 5 all have 96k–365k views — mass discovery audiences engage at 2–3% and crater the rate, even when absolute comment counts are healthy.
- ►Generic interview framing: 'What do foreigners think of Thailand?' and 'Is Thailand third-world?' are search-optimised titles that attract passive browsers, not community members.
- ►Celebrity/novelty subjects steal focus: the ladyboy and Uncle Roger videos perform for the subject, not for Mike — viewers don't return because the draw wasn't Mike himself.
- ►The Uncle Roger video is a structural anchor: 253k views at 1.5% sets the channel's engagement floor and represents the risk of riding another creator's audience rather than building his own.
All Videos
80 videos sorted by engagement rate
| # | Title | Views | Likes | Comments | Engagement |
|---|---|---|---|---|---|
| 1 | The Truth Behind Being a YouTuber in Thailand | 16.4K | 1.5K | 203 | 10.4% |
| 2 | ผมกำลังจะเปิดร้านอาหารคลีนที่ประเทศไทย | Opening my first cl | 19.6K | 1.7K | 214 | 9.9% |
| 3 | ร้านอาหารของผมต้องการให้คุณช่วย | My Restaurant in Thailand | 8.9K | 775 | 71 | 9.5% |
| 4 | First time making Thai food | 13.5K | 1.1K | 185 | 9.4% |
| 5 | The Reasons Why These Foreigners Help Slums in Thailand | 4.8K | 376 | 32 | 8.4% |
| 6 | Surprising My Editor with the Best Day Ever! | 6.2K | 460 | 40 | 8.1% |
| 7 | I got scammed... | 12.6K | 841 | 160 | 7.9% |
| 8 | My British-Chinese Family Learn Thai For The First Time | 23.4K | 1.6K | 147 | 7.6% |
| 9 | Making Merit in Mahachai | 14.7K | 1.0K | 65 | 7.5% |
| 10 | Should foreigners learn Thai? | 19.7K | 1.3K | 166 | 7.5% |
| 11 | Italian Investor Chooses Thailand Over Italy | 14.0K | 956 | 84 | 7.5% |
| 12 | Thailand vs Vietnam | 11.0K | 749 | 74 | 7.5% |
| 13 | 10 hour sleeper train to Isaan | 17.2K | 1.1K | 124 | 7.3% |
| 14 | Thai Entrepreneur Quits Pharmacy for Social Media | 9.6K | 649 | 57 | 7.3% |
| 15 | Learning Thai Changed My Life in Thailand | 19.5K | 1.3K | 91 | 7.2% |
| 16 | Japanese in Thailand – What’s Their Life Really Like? | 21.4K | 1.4K | 137 | 7.2% |
| 17 | Why we love Thailand so much | 72.6K | 4.6K | 483 | 7.0% |
| 18 | British Man wants to be Thai | 107.7K | 6.6K | 916 | 7.0% |
| 19 | One Day in Ayutthaya Thailand | 19.6K | 1.3K | 90 | 6.9% |
| 20 | I want to stay in Thailand forever (Q&A) | 41.9K | 2.6K | 201 | 6.8% |
| 21 | First time in Nong Khai Isaan | 34.2K | 2.1K | 201 | 6.6% |
| 22 | นักมวยน้อย เริ่มชกตอน 3 ขวบในอีสาน @reminariinamuaythai | 7.7K | 489 | 21 | 6.6% |
| 23 | Being a Black Woman in Thailand 🇹🇭 | 16.7K | 1.0K | 64 | 6.4% |
| 24 | Exploring a Real Thai Town in Hong Kong | 16.1K | 985 | 38 | 6.4% |
| 25 | This Man is Making Thailand Better | 21.4K | 1.2K | 146 | 6.3% |
| 26 | My British-Chinese Family Comes to Visit Me in Thailand | 99.3K | 5.7K | 435 | 6.2% |
| 27 | My British-Chinese Sister Comes to Visit Me in Thailand | 123.3K | 7.0K | 553 | 6.2% |
| 28 | 3 Years Living in Thailand as a Foreigner Changed My Life Fo | 62.0K | 3.6K | 184 | 6.1% |
| 29 | First Time Flying in a Private Plane in Thailand | 8.9K | 516 | 25 | 6.1% |
| 30 | British girl speaks Fluent Thai | 45.7K | 2.6K | 168 | 6.0% |
| 31 | Why is So Many Japanese Coming to Thailand? | 92.5K | 5.2K | 351 | 6.0% |
| 32 | He Left Everything in The Netherlands For This Life in Thail | 11.9K | 688 | 26 | 6.0% |
| 33 | He Left Everything in New Zealand to Start Over in Thailand | 20.4K | 1.2K | 56 | 6.0% |
| 34 | Why did this Hong Kong girl move to Thailand? | 43.6K | 2.2K | 264 | 5.7% |
| 35 | Asking Chulalongkorn students their dream job? | 14.1K | 775 | 30 | 5.7% |
| 36 | Thai YouTuber Builds a 7-Figure Brand by 28 | 5.4K | 295 | 10 | 5.6% |
| 37 | What surprises foreigners most about Thailand? | 43.3K | 2.3K | 147 | 5.6% |
| 38 | อยู่ไทย vs อยู่อังกฤษ ชีวิตต่างกันแค่ไหน? | England vs Thail | 33.3K | 1.7K | 154 | 5.6% |
| 39 | Struggles of Opening a Business in Thailand as a Foreigner | 16.4K | 850 | 47 | 5.5% |
| 40 | เด็กอายุ 15 เปิดธุรกิจทัวร์พาเที่ยวในกรุงเทพ These Thai 15-Y | 62.5K | 3.2K | 201 | 5.4% |
| 41 | Life in England compared to Thailand | 13.8K | 646 | 78 | 5.3% |
| 42 | Why This Foreigner Opened a Car Repair Shop in Thailand | 27.2K | 1.4K | 71 | 5.2% |
| 43 | He Left Everything Behind in Korea to Start Over in Thailand | 34.0K | 1.7K | 73 | 5.2% |
| 44 | Why the World Trains Muay Thai in Thailand | 24.0K | 1.2K | 61 | 5.1% |
| 45 | First Thai Isaan Burberry Model Living in the UK | 23.1K | 1.1K | 102 | 5.1% |
| 46 | Thai Food vs German Food | 22.0K | 1.0K | 66 | 5.0% |
| 47 | Is Thailand Actually Dangerous? | 71.2K | 3.0K | 423 | 4.9% |
| 48 | Experiencing an Earthquake in Thailand | 40.3K | 1.9K | 98 | 4.8% |
| 49 | สัมภาษณ์เด็กโรงเรียนท็อปของไทย อายุ 15 แต่ความคิดไม่เด็ก | T | 24.0K | 1.1K | 88 | 4.8% |
| 50 | Is it better to live in the UK compared to Thailand? | 22.2K | 961 | 78 | 4.7% |
| 51 | How to speak fluent English as a Thai person | 6.6K | 302 | 9 | 4.7% |
| 52 | This Australian Man Opened a Thai Restaurant in Hong Kong | 30.8K | 1.4K | 71 | 4.7% |
| 53 | British Man Builds Million-Dollar Business in Thailand | 37.4K | 1.6K | 129 | 4.6% |
| 54 | ผมกลับบ้านที่อังกฤษหลังจากอยู่ไทย 4 ปี | I Finally Came Home | 91.9K | 3.9K | 316 | 4.6% |
| 55 | How This Digital Nomad Makes $33,000/Month Living in Thailan | 13.9K | 604 | 31 | 4.6% |
| 56 | Do Foreigners find Thailand cheap? | 32.5K | 1.4K | 102 | 4.5% |
| 57 | Are Thais who grew up in West different from local Thais? | 46.1K | 1.8K | 234 | 4.4% |
| 58 | Thai-Nigerian people sharing about life in Thailand | 37.5K | 1.6K | 101 | 4.4% |
| 59 | Why this Korean loves Thailand more than Korea | 180.4K | 7.5K | 440 | 4.4% |
| 60 | 18 year old girl moved to Thailand to train Muay Thai | 111.1K | 4.4K | 244 | 4.2% |
| 61 | How This British Man Makes $35,000/Month Living in Thailand | 20.4K | 787 | 66 | 4.2% |
| 62 | Is it better to live in America than in Thailand? | 39.8K | 1.5K | 129 | 4.2% |
| 63 | Why YOU Should Study Abroad | 3.2K | 110 | 21 | 4.2% |
| 64 | The Cheapest Accommodation in Thailand | 18.2K | 701 | 50 | 4.1% |
| 65 | 16-year-old Thai student makes 300,000 baht per month | 399.8K | 15.6K | 746 | 4.1% |
| 66 | What Do Singaporeans Think About Thailand? | 39.3K | 1.5K | 121 | 4.0% |
| 67 | Isaan Kid turned International Model | 128.3K | 4.6K | 353 | 3.9% |
| 68 | Differences between studying in Thailand vs abroad? | 18.9K | 669 | 27 | 3.7% |
| 69 | First Time Going to a Wedding in Thailand | 90.5K | 3.2K | 102 | 3.6% |
| 70 | ชายชาวอเมริกันเปิดร้าน Texan BBQ ที่ไทย| American Man Brough | 43.7K | 1.5K | 60 | 3.6% |
| 71 | staying in a random village in china 🇨🇳 | 3.7K | 117 | 14 | 3.6% |
| 72 | What do foreigners think of Thailand? | 177.5K | 5.2K | 301 | 3.1% |
| 73 | Why So Many Foreigners Join This University in Thailand | 152.0K | 4.3K | 234 | 3.0% |
| 74 | Is Thailand considered a third-world country? | 154.4K | 4.1K | 374 | 2.9% |
| 75 | 16-Year-Old Thai Student Makes 450,000 Baht Per Month | 364.9K | 10.0K | 433 | 2.9% |
| 76 | How Much Do You Spend In Thailand? 🇹🇭 | 7.4K | 194 | 9 | 2.7% |
| 77 | Foreigner living in Koh Lanta with Thai Husband | 96.9K | 2.3K | 118 | 2.5% |
| 78 | Interviewing Famous Transgender Ladyboy Chinni Official | 20.9K | 398 | 34 | 2.1% |
| 79 | Prison in Thailand as an American | 16.3K | 241 | 42 | 1.7% |
| 80 | Why I stopped editing for Nigel Ng (Uncle Roger) | 253.5K | 3.2K | 609 | 1.5% |
Audience Intelligence
Who watches Mike Yu — and why they keep coming back
Mike Yu's commenters are overwhelmingly English-speaking — a globally distributed mix of expats, Southeast Asia enthusiasts, and diaspora viewers drawn to street-level, human-first stories from Thailand. A meaningful slice arrived via Uncle Roger / Nigel Ng crossover and stayed for the Bangkok-life content; others are British-Chinese or mixed-heritage viewers who see their own identity questions reflected in Mike's. They watch because Mike operates at the intersection of three things that rarely overlap on YouTube: authentic expat candor, cultural identity curiosity, and genuine on-the-ground access to Thai and Isaan lives most Western channels never reach.
Audience Segments
| Segment | Size Est. | Who They Are | What They Want |
|---|---|---|---|
| Thailand / SEA Expats | ~35% | Foreigners living in or considering a move to Thailand; heavy overlap with Bangkok and Chiang Mai communities | Practical expat intel, validation of their own experience, stories from people like them |
| British-Chinese & Mixed Diaspora | ~20% | UK-born or UK-raised viewers with East Asian heritage; often triggered by Mike's own identity content | Identity exploration, representation, honest takes on being 'between' two cultures |
| Uncle Roger Crossover Fans | ~15% | Viewers who found Mike through Nigel Ng collaborations or food comedy adjacent content | Entertainment-first — food, banter, cultural humour — may convert to deeper content over time |
| Southeast Asia Curious (Non-Expat) | ~20% | Armchair travellers, gap-year planners, digital nomad aspirants; primarily Western | Vicarious travel, cost-of-living comparisons, 'what life is really like' framing |
| Local Thai Audience | ~10% | Thai nationals or Thai diaspora; 2.3% comment in Thai, likely more lurk | Seeing their country through a respectful outside lens; validation and occasional correction |
- ►Superfans (10%) — A tight core that comments across 10+ videos, references Mike's backstory and restaurant journey, and drives outsized like counts; @thaninlokeskrawee2930 (23 videos) and @immikeyu's own replies signal a community that feels personally invested in the channel's arc.
- ►Regulars (32%) — Show up consistently for new uploads, engage with the Thailand-life thread, and often bridge topics across videos — connecting the restaurant opening to the expat finance content, for example.
- ►Occasionals (58%) — Spike hard on high-concept or shareable videos (Muay Thai kids, 'makes X per month' titles, Uncle Roger adjacency) but don't follow the full channel; the biggest unlock for growth is converting this cohort.
- ►What drives loyalty: vulnerability and access. Comments on deeply personal videos — British identity, family visits, the restaurant grind — generate the longest, most emotional threads. Loyalty follows honesty, not production value.
Commenter Portraits
The faces behind the numbers — viewers with lives, opinions, and stories of their own
Vivid Commenter Portraits
I'm shy with the camera, didn't look at it at all 555555555 but it was really fun. See you next time, Mike. ↗ view
You left before Nigel had to apologize to the Chinese party for something someone else said lol. I had to unsubscribe from his channel. South Park spoke too much about Chinese control in foreign media to stand by when it's done in front of me. Feels disgusting when someone holds a political party of... ↗ view
In our generation at UTCC, there were few farangs, but many Chinese (not the gray Chinese), they came to study for real. Koreans, Burmese, Lao were also there, but most were Chinese. Rich kids, but they didn't flaunt it. Especially those in the international program, they were more down-to-earth tha... ↗ view
Before I wrote this comment, I just explained this to a foreigner. I've been arguing with someone about this for 14 days. They're Canadians comparing Thailand, Vietnam, and the Philippines, and they chose the Philippines because Thais speak very little English. Many people have complained about this... ↗ view
I also moved to Thailand in August 2022 and left in July 2025. I had the best three years of my life in Thailand. Thailand will always hold a special place in my heart. ↗ view
Uncle agrees that Thailand is the most livable country, from his own experience. Uncle has been to Sweden, Denmark, Germany, America, and is currently in New York, about to move back to Thailand permanently. Is life abroad good? It's okay—nice weather, you can earn good money, but costs are high. ↗ view
You're my biggest inspiration, bro. I'm 15. Next year I'll start for real, because this year I tried a few things and saw what works and what doesn't. I'm gonna get good! 🔥🔥 ↗ view
You remind me a lot of myself. I opened a restaurant against my father's and friends' advice—and it failed miserably. But honestly, if I had to do it again, I still would. The difference is that this time, I'd study the market first. ↗ view
The Adopted Thai
Foreigners — often Western or East Asian — who relocated to Thailand and found a country that genuinely fits them. They moved around the same window as Mike and mirror his arc: underwhelmed elsewhere, transformed in Bangkok. They surface most heavily in milestone videos (3-year anniversaries, "why I stayed"), posting heartfelt parallel life updates that read less like comments and more like personal diary entries.
The Thai Mirror
Thai viewers who spent serious time abroad — Australia, Europe, the US, Japan — and came back certain Thailand is quietly the world's most livable country. They don't romanticise; they've seen the alternative. They write long, carefully reasoned comparisons of healthcare access, food culture, and human warmth, and they share Mike's videos with family members who are still tempted to emigrate.
The Young Hustler
Thai teens and young adults, typically 14–22, energised by Mike's entrepreneur content. They see themselves in the 15-year-old running a Bangkok tour business or the 16-year-old clearing 300k baht a month — and they leave comments announcing their own timelines and first experiments. Mike's channel functions as a permission slip: if kids that age can do it, there's no excuse to wait.
The Parasocial Family
Warm, emotionally invested Thai viewers — often older, often women — who track Mike's personal life like a favourite nephew's. They comment on Namwan, on his parents' visit, on the restaurant risk. They speak in the register of proud relatives, not fans. This cohort didn't exist in year one; Mike's consistent openness and warmth slowly created it, and it now forms the emotional core of his comment section.
The Disillusioned Creative
Western viewers, typically 25–40, who see in Mike's Uncle Roger exit their own barely-suppressed wish to leave a restrictive creative job for something authentic. They connect with the burnout-behind-the-glamour arc and the courage to walk away from stable work. They don't just watch — they overshare their nearly identical story in the comments, using Mike's video as a confessional booth.
Influence Map
Who shapes opinion, tone, and reach on @immikeyu
Amplifiers
Occasional visits from creators or public figures whose own audiences follow them into the comment section. @mrnigelng's single comment earned 3,400 likes — more than most full-thread totals — because his followers arrived as a bloc. These visits are rare events, not community membership; Mike should reply personally within 24 hours and pin the exchange, as Amplifier followers often check responses before deciding to subscribe.
Truth Tellers
High-scrutiny commenters who interrogate the 'real story' behind Mike's subjects — spotting privilege, manufactured narratives, or missing structural context. @Kellwin2 and @LOR1H1RE_Fx each cracked 1,000 likes challenging the teen entrepreneur framing, signalling that latent viewer skepticism is real and large. Mike can turn them from critics into validators by building structural 'reality check' moments directly into video scripts.
Cultural Translators
Bilingual Thai commenters who decode local norms, idioms, and subtext for the international audience — a living subtitle track Mike's own perspective cannot fully provide. They drive the channel's largest cluster (5,488 comments on Thai life) and define whether a video reads as authentic or as an outsider's simplification. Quoting them on-screen signals respect for local expertise and reliably triggers more high-value contributions from this group.
Superfans
20-plus-video loyalists who anchor comment sections with warmth and institutional memory, modeling respectful discourse for newcomers. @jonggolpotongngam5174 (30 videos) and @thaninlokeskrawee2930 (23 videos) function as community stewards — they show up regardless of topic. A dedicated shoutout in a monthly Q&A video would deepen these bonds and signal to casual viewers that long-term engagement is genuinely noticed.
Storytellers
Commenters who share vivid personal narratives triggered by Mike's content — first flights abroad, migration sacrifices, class mobility. @kinghenry14-h1b earned 423 likes on a single appearance, showing the emotional pull is as strong from occasional visitors as from regulars. Ending videos with an explicit 'tell me your story' prompt is the single highest-ROI change Mike could make to unlock this archetype at scale.
Debate Igniters
Commenters who reframe a video's premise as a broader social argument, generating cascading reply threads that keep videos algorithmically alive for weeks. The teen entrepreneur videos spawned a class-and-privilege debate spanning hundreds of comments; @kodguerrero's Nigel Ng critique did the same on YouTube politics. These viewers see Mike's channel as a proxy for larger cultural questions — ending videos with a structured 'what do you think?' prompt channels this energy constructively rather than letting it fragment.
Knowledge Validators
Domain experts — tour guides, economists, educators, legal professionals — who add factual depth the video itself cannot carry. @sapidice's tour-guide licensing correction (156 likes) exemplifies the pattern: accurate, actionable, and genuinely respected by other viewers. Pinning one standout Knowledge Validator reply per video raises the channel's credibility ceiling well beyond what Mike alone can achieve, and attracts more experts over time.
Warmth Anchors
Enthusiastic regulars who set a positive emotional baseline in comment sections, absorbing hostility and making the community feel safe to newcomers. @WannaSang-l1s (8 videos, 566 likes) and @NackSiwakorn embody this role: they cheer milestones, welcome new subscribers, and frame criticism kindly. Their tone directly shapes how casual visitors read the community's health — consistently liking their comments is the lowest-cost, highest-impact action Mike can take for community maintenance.
Thai Cultural Translators control emotional temperature at volume — their 5,000+ comment cluster dwarfs every other group, and they collectively decide whether a video lands as culturally fluent or as a well-meaning outsider's sketch. However, Amplifiers hold structural override power: a single visit from @mrnigelng rewrote one video's perceived significance overnight, generating 3,400 likes and pulling in a wave of first-time viewers that months of regular community engagement could not replicate.
Viral DNA
What makes Mike Yu's audience engage — and what repels them
- ►Personal stakes with real numbers exposed: restaurant cost reveals (700K–3M THB on the line) drive 9.5–9.9% — viewers reward transparency about money at risk
- ►Mike as protagonist in cultural experiments: 'First time making Thai food' (9.4%) outperforms any interview-only format — the channel fires when Mike is the subject, not the host
- ►Confession and vulnerability framing: 'Truth Behind Being a YouTuber' (10.4%), 'I got scammed' (7.9%) — admission of difficulty or failure unlocks the comment section
- ►Family meets cultural identity collision: 'My British-Chinese Family Learn Thai For The First Time' (7.6%) — the dual-identity angle is a recurring engagement superpower
- ►Language as belonging, not lesson: 'Should foreigners learn Thai?' (7.5%) and 'Learning Thai Changed My Life' (7.2%) perform on emotional resonance, not how-to value
- ►Small-scale human purpose stories: 'Foreigners Help Slums' at 8.4% on just 4,837 views — depth beats reach, these attract the most loyal commenters
- ►Specificity of sacrifice earns trust: the Italian investor who chose Thailand over Italy (7.5%), the 7-year slum volunteer (8.4%) — vague transformations don't land
- ►Cultural immersion over cultural commentary: 'Making Merit in Mahachai' (7.5%) beats any 'What do X think of Thailand?' format by 3+ percentage points
- ►Big salary numbers in the title import the wrong audience: '16-Year-Old Makes 450,000 Baht Per Month' pulled 364K views but only 2.9% engagement — viral reach, zero loyalty, worst engagement-to-view ratio on the channel
- ►Celebrity name-drops guarantee misaligned viewers: 'Why I stopped editing for Nigel Ng (Uncle Roger)' is the channel's worst performer at 1.5% despite 253K views — his audience never converted to Mike's
- ►'What do X think of Y' opinion polls plateau around 3–4%: Singaporeans on Thailand (4.0%), Foreigners on Thailand (3.1%), Third-world debate (2.9%) — broad premise attracts browsers, not fans
- ►Sensational social topics attract gawkers not subscribers: Prison (1.7%), celebrity ladyboy interview (2.1%) — curiosity clicks, shallow comments, no return viewers
- ►China content bleeds the core audience: 'staying in a random village in China' (3.6%) — viewers followed Mike for Thailand; geographic pivots shed fans without gaining new ones
Category Performance
| Category | Avg Engagement | Videos | Verdict |
|---|---|---|---|
| Personal milestones & meta (restaurant arc, scam, YouTuber truth) | 9.2% | 5 | Best in class — prioritise this frame |
| Cultural immersion (merit-making, Thai food, train journeys) | 8.1% | 4 | Reliable core — schedule regularly |
| Expat profiles with personal transformation | 7.7% | 6+ | Strong — lead with the sacrifice, not the job title |
| Family & cultural identity (British-Chinese angle) | 7.5% | 3 | Underused asset — film more |
| Language content (learning Thai, fluency milestones) | 7.4% | 3 | Consistent — revisit the milestone format |
| Thai youth & entrepreneur profiles | 6.8% | 4 | Mixed — authentic framing beats salary hooks every time |
| Opinion polls & cultural debates | 3.6% | 5 | Avoid — attracts views, not fans |
| Viral bait & celebrity adjacency | 2.1% | 4 | Actively harmful to channel health |
- ►"I Let My Mum Run Clean Cow For a Day" — family meets restaurant: the two highest-engagement patterns collide. Hook: 'She flew in from England. The restaurant opens in two weeks. I thought: what could go wrong?' Mirrors the 9.9% restaurant transparency formula + 7.6% British-Chinese family format in a single shoot.
- ►"My Thai Is Good Enough to Fool Thais Now — 3-Year Fluency Test" — language milestone as personal reckoning, with a concrete filmable moment. Hook: 'Three years ago I couldn't order food. This week I find out if I actually sound Thai — or just think I do.' Extends the 'Learning Thai Changed My Life' thread (7.2%) with accountability stakes.
- ►"The Brit Who Turned Down £90K a Year to Stay in Thailand" — expat transformation with real financial stakes exposed. Hook: 'He had the salary, the pension, the career ladder. Then he calculated what it was actually costing him.' Mirrors the Italian investor format (7.5%) with a British-relatable sacrifice that speaks directly to Mike's core demographic.
Content Aging
How Mike Yu's channel performance has evolved since 2019
Engagement by Year
| Year | Videos | Avg Engagement | Total Views | Trend |
|---|---|---|---|---|
| 2019 | 1 | 4.2% | 3.2K | → Baseline |
| 2020 | 2 | 2.5% | 257.1K | ↓ High views, low engagement |
| 2023 | 2 | 2.2% | 23.7K | ↓ Dormant period |
| 2024 | 13 | 5.1% | 936.7K | ↑↑ Breakthrough |
| 2025 | 48 | 5.7% | 2.3M | ↑ Scaling fast |
| 2026 | 14 | 6.0% | 641.0K | ↑ Peak engagement so far |
- ►Engagement flatlined 2020–2023 despite visible views — early content attracted discovery traffic but not community loyalty. The channel's identity hadn't locked in yet.
- ►2024 marks the turning point: a 2.3× jump in engagement as Mike committed to Bangkok street interviews and cultural deep-dives. Format clarity drove audience retention.
- ►The restaurant arc (Clean Cow opening) produced 3 of the 5 highest-engagement videos ever — personal stakes and serialised storytelling create content that compounds rather than fades.
- ►2026 shows a maturing audience effect: fewer videos but higher engagement per video, suggesting the casual viewers have filtered out and a loyal core remains.
- ►EVERGREEN — Creator-economy transparency ('The Truth Behind Being a YouTuber in Thailand', 10.4%) and personal milestone content (restaurant opening, 9.9%) age exceptionally well. Viewer curiosity about how Mike's life actually works is perennial.
- ►TOPICAL — Street interview formats (Thai teen entrepreneur, Japanese exodus to Thailand) spike on publication but fade within weeks. They drive views, not long-term engagement depth.
- ►MEDIUM SHELF LIFE — Cultural explainer videos (social credit myths, one-child policy) hold moderate interest as long as the topics stay in global conversation, but are vulnerable to news cycles.
- ►The implication: Mike's evergreen engine is his own story. Content centred on his restaurant, his finances, his identity, and his journey in Thailand consistently outlasts the interview-format catalogue.
Emotional Arc
How Mike Yu's audience feels — and when they feel it hardest
Mike Yu's comment section runs on three overlapping emotional currents: a deep, cross-cultural warmth directed at Mike himself — Thai viewers treat him as an adopted son, not a foreign observer — paired with surges of Thai national pride that activate whenever the country is ranked, compared, or questioned. A third current, sharper and cooler, runs through entrepreneur and wealth content, where class skepticism and privilege detection cut against the aspirational framing. Controversy here rarely turns toxic; the channel's calm, curious tone keeps even heated threads surprisingly civil.
Emotional Temperature by Content Type
| Content Type | Emotional Register | Dominant Tone | Engagement Impact |
|---|---|---|---|
| Business (1 video) | Aspiration colliding with class skepticism | Mixed — warm opener, critical undercurrent | 9.9% — highest of any category |
| Language (1 video) | Pride in Mike's Thai progress; encouragement | Warm, celebratory | 7.6% — strongly above average |
| Vlog (9 videos) | Parasocial intimacy; viewers inside Mike's life | Warm, personal | 7.3% — consistent overperformer |
| Personal Story (8 videos) | Deep emotional identification; story-sharing | Emotional, nostalgic | 6.1% — drives longest comments |
| Travel (7 videos) | Thai national pride; nostalgia for home | Warm with defensive edge | 6.1% — surges when Thailand is compared |
| Culture Comparison (1 video) | Defensive nationalism; gentle pushback | Neutral to critical | 5.0% — moderate, debate-prone |
| Interview (51 videos) | Curiosity, vicarious experience | Warm/neutral — widest range | 4.9% — lowest avg, but dominant by volume |
- ►Uncle Roger's public blessing (3,400 likes) — Nigel Ng commenting directly on Mike's channel created the single most-liked moment in the dataset; celebrity validation that confirmed Mike had 'made it' in the eyes of his earliest audience
- ►Mike's family visit revealing his roots — viewers connected his on-screen gentleness directly to his upbringing, producing some of the most tender comments on the channel ('Now I know why Mike is kind to everyone')
- ►3-year Thailand anniversary — Thai viewers responded with genuine national gratitude, framing Mike's love for Thailand as a cultural exchange where both sides benefit ('Mike gets views; Thai people get to practice English')
- ►Namwan relationship arc — multiple viewers describe watching Mike's personal happiness unfold like watching a son grow up, generating a parasocial warmth that no interview subject has matched
- ►Teen entrepreneur wealth videos — class resentment ignites fast; viewers with 964- and 1,300-like comments challenge whether the achievement is real or family-funded, with skepticism about 'course-selling' aesthetics and privilege masked as hustle
- ►Thailand ranking and comparison debates — any framing of Thailand as 'third-world' or inferior to other countries triggers defensive Thai nationalism; viewers share long counter-arguments from personal travel experience, sometimes debating each other for days
- ►Nigel Ng / Chinese media politics — the Uncle Roger backstory carries unresolved tension; viewers used Mike's departure video to vent about Chinese corporate censorship, political self-censorship, and disillusionment with creators who capitulate to political pressure
Brand Intelligence
Sponsorship readiness, brand fit, and audience trust signals
Mike Yu sits in a rare and defensible niche: a bilingual (English/Thai) culture-bridge channel with an unusually clean, warmth-forward brand identity. Comments describe him as 'easy on the eyes, ears, and heart' and explicitly call out his 'clean-content channel' positioning. Audience trust is exceptional — Thai viewers treat him as a cultural ambassador, while English-speaking expats and diaspora see him as an authentic insider. For brands, this translates to a highly engaged, mid-funnel audience with above-average purchase intent and low brand-safety risk. The primary limitation is scale: at sub-100K subs (growing), CPM-based deals are modest, but performance-based or affiliate structures would overdeliver relative to cost.
- ►Travel & Tourism — Thai tourism operators, hotel chains, airlines serving Southeast Asia. Mike's audience actively visits or relocates to Thailand; viewer comments confirm direct influence on travel decisions.
- ►Language Learning Apps — Duolingo, Pimsleur, or Thai-specific apps. Mike's visible Thai language journey ('speaks Thai well for just two years') is a recurring audience talking point and a natural integration hook.
- ►Food & F&B — Restaurant brands, delivery apps, or food tourism. Mike's Clean Cow restaurant launch makes food content both authentic and commercially native; no awkward integration needed.
- ►Expat & Relocation Services — Visa services, international banking, health insurance, property platforms. His 3.5-year Thailand residency and recent UK return content draws audience explicitly planning similar moves.
- ►Lifestyle & Wellness — Clean-brand DTC products. Audience skews toward health-conscious, culturally curious adults; 'clean content' descriptor extends naturally to lifestyle brands with shared values.
- ►Mixed-language audience complicates targeting: a significant share of comments are in Thai, meaning English-only CTAs or landing pages will underperform. Brands need localized assets or must accept partial audience reach.
- ►Restaurant ownership creates potential category conflicts: food, beverage, and hospitality sponsors should confirm Clean Cow doesn't overlap with their product before signing — Mike's personal brand is now tied to a specific venue.
- ►Channel scale limits guaranteed impression floors: at current size, brands requiring 500K+ guaranteed views per integration will find the math difficult. Best suited for performance/affiliate deals or brands prioritising CPE over CPM.
Mike Yu is a British-Chinese creator based in Bangkok with 80 long-form videos, 4.2M total views, and a 5.5% average engagement rate — nearly 3× the platform benchmark for channels his size. His audience is a high-trust mix of Thailand-based expats, cultural enthusiasts, and Thai viewers who explicitly describe his channel as 'clean content' and treat his recommendations as credible. With a bilingual (English/Thai) format, a documented personal journey learning Thai, and an on-camera personality consistently described as warm, calm, and authentic, Mike's integrations read as genuine endorsements rather than ad breaks — and his comment section proves it.
Regret Detector
Where viewers felt misled — and why
Title-content mismatch on the Uncle Roger video drives nearly a third of all regret comments — viewers clicked expecting a story about a famous creator and got Mike's personal career journey instead. The root cause is using a celebrity name as the primary hook without delivering proportional content about that celebrity.
Top Regret Comments
The proper title should have been why I stop editing. Felt like it was a click bite with the title bc the content talked very little of Uncle Roger. 👎🏼 ↗ view
I'm confused. Came in here watching people talk about income but they never say what they actually do or what the approach is. I can't find any substance at all. ↗ view
You're young, you haven't worked it out yet. Making it a clickbait video is gonna lead to people being pissed off with you. Expect the downvotes. ↗ view
Failure Mode Analysis
| Failure Mode | Frequency | Example | Root Cause | Fix |
|---|---|---|---|---|
| Celebrity name bait | 8 comments | Uncle Roger video | Nigel Ng named in title but barely appears; video is Mike's career story | Only name a celebrity if they're a real subject — not a traffic hook |
| Income claim without mechanism | 3 comments | 300k / 450k baht videos | Headline number drives clicks but video never explains HOW the income is earned | Show the actual business model on camera; the how is the content |
| Abrupt video ending | 3 comments | Q&A: I want to stay in Thailand forever | Video cuts off mid-conversation with no signoff or conclusion | Add a 10-second spoken outro — signal the end before the screen goes black |
| Language / subtitle inconsistency | 2 comments | Why did this Hong Kong girl move to Thailand? | Mixed Cantonese/Thai/English with partial subtitling locks out English-first viewers | Commit to one policy: subtitle all non-English speech or restructure to English-first |
| Interview subject mismatch | 1 comment | Why So Many Foreigners Join This University in Thailand | Title implies foreign students at Thai universities; featured subjects didn't match that framing | Cast interviews to match the title promise before filming, not after |
- ►Title audit before every upload: ask — 'Does this title describe exactly what's IN the video, or what I wish it were about?' If the celebrity or income number is a hook but not the focus, rewrite the title.
- ►Income videos: show the mechanism on camera. Viewers clicked for the HOW — interview subjects must explain their income source explicitly, or drop the income figure from the title entirely.
- ►Outro discipline: every video ends with a spoken signoff, even 10 seconds. This eliminates 'abrupt ending' complaints and gives the CTA a proper home.
- ►Non-English consistency: pick one policy and hold it. Mixed Cantonese/Thai/English with partial subtitles is the worst outcome — either subtitle all foreign-language speech or restructure interviews to English-first.
Superfan File
The viewers who show up every time — and have been for years
Hall of Fame Comments
Watching them love each other 😂😂 sending encouragement to their growing relationship. Mike has brightened up so much since meeting Namwan, it's like watching my own son, 555. ↗ view
Don't be afraid to speak Thai. It's okay to make mistakes. Thai people won't laugh, just find you adorable. I'm one of the fans of your channel, Mike. Easy on the eyes, ears, and heart. It's a clean-content channel. Keep making videos, I'll follow you always. ↗ view
Mike has a great personality, so whenever he asks, everyone wants to talk. Also, since Mike grew up in England, his questions reflect what foreigners think about Thailand and Thai people. It's like he's asking on behalf of Thais so we know what's good and right, and what needs to be fixed. ↗ view
I've been following you since the beginning because I like your attitude. I remember clearly when you said that at first you just planned to stop by Thailand for a few days of sightseeing and then fly to another country to search for a place you could call 'home,' but it turned out that Thai people changed everything. ↗ view
Yo man, i want to say: thanks for the share. Uncle Roger is only good when ppl like you put their hands on the editing job. It might be dull and boring but in the end it always pays because you have crafted the skills to look forward for something better. I appreciate people behind the scenes more. ↗ view
I've been following Qute since he first started YouTube, through a lot of ups and downs. Now he's grown up so much, his mindset is better. You've become an adult 😍 Mike speaks Thai so much better. Keep it up! ↗ view
Mike's Thai has improved sooooo much. First time I saw Mike on TikTok, he opened a new channel backpacking in Thailand as a tourist. Back then he couldn't speak Thai at all. Now he can communicate within just a few years. You're amazing, Mike. ↗ view
@jonggolpotongngam5174
The channel's most active commenter — 30 videos over a full year, from May 2025 to May 2026. Shows up for personal milestones and cultural docs alike, always warm, never loud. "Seeing Mike happy makes me happy too 😊"
@thaninlokeskrawee2930
A two-year presence across 23 videos since May 2024 — one of the longest-tenured active fans. Still posting as of April 2026, logging nearly every chapter of Mike's Thailand story. "Still here, still watching."
@MangoStickyRiceAroiMak
A founding-era fan who archives channel lore in their comments — recalls Mike's original plan to "just pass through" Thailand with the precision of someone who was there. "I've been following you since the beginning."
@payooncry
Watches Mike with openly parental warmth, celebrating his relationship with Namwan the way a mother would celebrate her son's. One of the most emotionally invested voices in the comment section. "It's like watching my own son, 555."
@Pyety2459
Discovered Mike on TikTok before the YouTube channel existed and has tracked every stage of his Thai fluency since. Marks language milestones like a proud teacher counting years. "His Thai has improved sooooo much."
@nalynns2260
Writes with quiet authority — encourages Mike's Thai while speaking for Thai viewers who find his presence respectful and clean. Pledges ongoing loyalty without drama. "I'll follow you always."
@photcharneep3118
Offers the most analytical fan framing in the dataset: positions Mike as a cultural translator whose English upbringing makes him uniquely qualified to surface what Thailand gets right and wrong. "He's asking on behalf of Thais."
@thitiyapornpim736
Appears across multiple videos with warm observational comments — notices Mike's character as much as his content, from family warmth to his genuine effort to belong in Thai culture. "The more I watch, the more I feel your cuteness."
@daniellikahong
A fan from the Uncle Roger editing era who understood what Mike was building before most people found the channel. Writes with craft appreciation and a behind-the-scenes sensibility. "I appreciate people behind the scenes more."
@kanyapuchplaymee6221
The channel's most memorable maternal fan — openly offered Mike her daughter's hand in a wedding-video comment. The ultimate character endorsement: good manners, good nature, very sweet. "Are you interested in my daughter?"
What To Fix
Actionable criticism from 10,822 comments — ranked by viewer conviction
Mike's biggest fixable problem is an opacity gap: viewers repeatedly watch full videos on Thai teen entrepreneurs and come away not knowing what the subject actually does — the most-liked critical comments (964, 94, and 23 likes) all name this exact frustration on a single video. A close second is a near-zero reply rate of 0.5%, leaving thousands of high-signal viewer comments — questions, corrections, business contacts — completely unacknowledged.
State what subjects do before the story begins
Three separate comments on the 450k-baht-per-month teen video (964, 94, and 23 likes) report finishing the video without knowing what the kid actually sells. Add a 10-second upfront anchor — 'he sells online branding courses to Thai students' — before the narrative begins; it doesn't kill the intrigue, it earns it.
Reply to the top 20 comments on every upload
Mike replies to 0.5% of root comments — 54 out of 10,822 — leaving high-signal feedback, corrections, and business offers unacknowledged. Spend 20 minutes per video replying to the top liked comments within 48 hours of posting; both algorithmic and community signals improve measurably.
Match titles to what the video actually delivers
The Uncle Roger video was called out (41 likes) for promising an inside story on a famous creator but spending most of its runtime elsewhere — viewers named it a bait-and-switch. Before publishing, read the title aloud and ask: does the first 60 seconds deliver on this specific promise?
Make one business or language video per month
Business content averages 9.9% engagement with only 1 video; language content averages 7.6% with only 1 video — the two highest-engagement underdeveloped categories on the channel. Commit to alternating one per month; the audience is already converting at well above channel average.
Add dual Thai and English subtitles to every video
A viewer with 24 likes explicitly requested dual subtitles, noting Mike's audience splits across both languages — and his bilingual format naturally generates two distinct search audiences. Use YouTube auto-translate as a draft base and manually correct; this doubles Thai-language discoverability at near-zero cost.
Flag legal context when covering youth businesses
Two comments on the 15-year-old tour guide video (156 and 18 likes) warned that unlicensed guiding for payment violates Thai law — and Mike's framing ignored this entirely. Add a brief on-screen note or verbal caveat when subjects operate in legal gray zones; it protects both Mike's credibility and the kids being profiled.
Retire the 'third-world country' framing for Thailand
A 47-like comment called out the recurring 'third-world country' label as outdated and grating to Thai viewers who can read the title — the phrase lands as condescending rather than provocative. Replace with specific grounded comparisons ('Thailand's infrastructure vs. Vietnam's') that preserve the analytical angle without alienating half the audience.
Have a Thai-fluent editor QC all on-screen text
A comment with 17 likes publicly corrected Mike's misspelling of 'มหาวิทยาลัย' as 'มหาลัย' — a visible error that signals carelessness to the Thai-speaking half of his audience. Native-speaker QC on all on-screen Thai before publishing costs under an hour per video and prevents credibility losses that compound over time.
Mike Yu (@immikeyu) — Channel Overview
Channel Launch
First video published; early content covered study abroad and China travel — a low-frequency, exploratory phase before Mike found his voice.
The Thailand Pivot
Mike moves to Bangkok, triggering the content identity that defines the channel: British-Chinese outsider embedded inside Thai street life.
Interview Format Locks In
Videos like the Thai prison story and ladyboy interview establish the candid, personal interview as Mike's signature unit — higher retention, stronger comment thread depth.
First Breakout Subjects
The Thai teen earning 300k THB/month and the Muay Thai 11-year-old draw the channel's strongest early comment volumes — subjects that feel both local and globally legible.
Creator Transparency Peak
'The Truth Behind Being a YouTuber in Thailand' posts the channel's highest engagement rate (10.4%) — meta-honesty about income and creative pressure resonates far beyond the Thailand niche.
Community Scale Visible
Run club video featuring 1,000 runners signals Mike has moved from observer to participant — the channel audience tracks his life, not just his subjects.
Clean Cow Restaurant Opens
A 2–3M THB personal bet on a clean-food restaurant in Bangkok becomes the channel's most-watched content arc; viewers follow the risk in real time, driving the #2 and #3 all-time engagement videos.
- ►The restaurant arc is the channel's defining event. Two videos — 'Opening My First Clean Restaurant' (19,645 views, 9.9% engagement) and 'My Restaurant Needs Your Help' (8,900 views, 9.5% engagement) — pulled the highest combined comment volume of any single storyline. Viewers didn't just watch; they weighed in on the menu, the location, the financial risk. The channel briefly stopped being about Thailand and became about Mike — a shift that unlocks a far larger addressable audience and turns passive subscribers into invested stakeholders.
Silent Majority Analysis
Viewers who watch but don't comment — and what they reveal
Silent Majority Videos
| Video | Views | Comments | View:Comment Ratio | Who's Watching |
|---|---|---|---|---|
| First Time Going to a Wedding in Thailand | 90.5K | 102 | 887:1 | Thai locals and culturally-curious expats absorbing unfamiliar traditions without needing to weigh in |
| 16-Year-Old Thai Student Makes 450,000 Baht Per Month | 364.9K | 433 | 843:1 | Aspirational Thai youth and parents quietly benchmarking their own ambitions against an extraordinary peer |
| Foreigner Living in Koh Lanta with Thai Husband | 96.9K | 118 | 822:1 | Foreigners in or considering mixed relationships watching for lived-experience validation they won't find in guidebooks |
| American Opens Texan BBQ in Thailand | 43.7K | 60 | 729:1 | Thai entrepreneurs and food-industry locals assessing a foreign business model without signalling their interest |
| Differences Between Studying in Thailand vs Abroad | 18.9K | 27 | 699:1 | Thai students and parents quietly stress-testing their own education decisions before committing |
| Why So Many Foreigners Join This University in Thailand | 152.0K | 234 | 650:1 | Prospective international students researching Thailand as a study destination without revealing their intent |
| Interviewing Famous Transgender Ladyboy Chinni Officially | 20.9K | 34 | 614:1 | Thai audiences watching a domestic celebrity figure — locals rarely comment on content about their own cultural icons |
| What Do Foreigners Think of Thailand? | 177.5K | 301 | 590:1 | Thai nationals silently consuming foreign validation of their homeland — no comment needed when the answer is already what you hoped |
- ►Thai locals are the largest silent segment. Comment data skews toward expats and diaspora, but high-ratio videos on Thai weddings, Thai entrepreneurs, and Thai universities reveal a Thai-speaking audience that watches intently and rarely engages in English-language comment threads.
- ►Decision-makers in research mode. Videos about studying abroad, moving to Thailand, or foreign business ventures attract viewers mid-decision — they're extracting information, not starting conversations, and vanish once they've decided.
- ►Mixed-heritage and diaspora lurkers. The ABC, British-Chinese, and Thai-overseas crowd appears in comments but likely represents a fraction of this identity group watching the channel. People who straddle two cultures often watch without commenting — they see themselves in the content without needing to announce it.
- ►Older or less digitally active Thai viewers. Videos touching Thai cultural ceremonies, national pride, or 'foreigner approves of Thailand' themes draw large passive audiences who share links through LINE groups and Facebook rather than leaving YouTube comments.
- ►Thai-language titles unlock a silent domestic audience. The Texan BBQ video (Thai title, 729:1 ratio) and teen entrepreneur series (Thai titles, outsized view counts) show that bilingual or Thai-first titles pull in Thai viewers who never surface in comment data — the channel's Thai viewership may be 3–5× larger than comment volume implies.
- ►Aspiration and decision-content earns passive watch-time. Lifestyle comparison, education, and financial achievement videos consistently attract high view-to-comment ratios — viewers treat this content as research, not entertainment. Leaning into 'real numbers, real decisions' framing (exact costs, exact salaries, honest trade-offs) will compound watch time without necessarily lifting comment volume.
- ►Social forwarding, not algorithm, drives distribution for culture and pride content. The gap between views and comments on ceremony and 'foreigner loves Thailand' videos suggests these are forwarded through Thai LINE and Facebook networks rather than surfaced by YouTube. Optimising thumbnails and titles for shareability in Thai social groups is as important as YouTube SEO for this content category.
Personal Brand
Mike Yu occupies a rare position: the curious outsider who earns genuine insider trust. His brand is built on radical listening — Thai viewers describe him as a host who "lets the guest talk fully" and "speaks Thai well for just two years," while international viewers see him as the authentic bridge between expat aspiration and Thai reality. The emotional contract with his audience is one of mutual growth: they watch Mike figure out Thailand in real time, and in return he makes them feel like they're figuring it out alongside him. What cements this is the Clean Cow restaurant arc — by betting his own money and reputation on Thailand, he's transformed from commentator to committed participant, raising the stakes of everything he documents.
- ►Uncle Roger co-sign (3,400 likes): Nigel Ng's own public "all the best" comment functions as a passing of the torch — Mike's departure from Uncle Roger's orbit was framed as growth, not failure, and that framing stuck
- ►Listening as a superpower: @Phailin-2112 (168 likes) explicitly names it — "Mike is a very good listener, calm... letting the guest talk fully" — a trait Thai viewers prize and rarely see in foreign creators
- ►Family as character evidence: @a.6502 (241 likes) connects Mike's on-screen warmth directly to his family visit video, giving the audience a backstory that explains and validates his personality
- ►Thai-English mutual benefit loop: @BlueNoah (122 likes) articulates the value exchange — "Mike gets views from Thai people, and Thai people get to practice English" — making his audience feel like active participants, not passive consumers
- ►Restaurant operator vs. creator identity tension: Clean Cow is compelling content now, but if the restaurant consumes his time and energy, the channel risks becoming an extended ad for his own business rather than genuine street-level storytelling
- ►The 'becoming Thai' ceiling: Mike's brand narrative depends on a foreigner still in the process of integrating — if he fully arrives, the tension that makes his content watchable dissolves; if he never arrives, it risks feeling performative to Thai viewers
- ►Relationship parasocial drift: @payooncry's comment (117 likes) — watching Mike 'like my own son' since meeting Namwan — shows the audience has latched onto his romantic life as a story arc; any disruption to that narrative carries outsized emotional risk for retention
Mike's brand has moved through three distinct phases: apprentice (Uncle Roger's editor, learning the craft behind the camera), explorer (street interviews and expat stories, building his Thai identity in public), and now builder (Clean Cow, the restaurant that converts three years of cultural immersion into a physical bet on Thailand). The trajectory is toward deeper roots — less "foreigner discovering Thailand" and more "foreigner who chose Thailand and is now part of its fabric." If the restaurant succeeds, it anchors his credibility as someone with real skin in the game; if the channel grows alongside it, Mike becomes one of the few creator-entrepreneurs whose business and content genuinely reinforce each other rather than compete.
Algorithm Decoder
How the YouTube algorithm reads Mike Yu's channel — and where it's leaving growth on the table
Algorithm Signals
| Signal | Strength | Evidence | Recommendation |
|---|---|---|---|
| Engagement Rate | Strong — but split | Personal/vlog content averages 7–10% engagement; interview-format content averages 1–3%. The gap is extreme. | Rebalance content mix toward personal narrative. The algorithm is rewarding the vlog identity, not the street-interview format. |
| Reply Rate | Critical weakness | 0.5% creator reply rate (54 replies across 10,822 comments). Algorithm treats reply rate as a community health signal. | Reply to at least the top 10 comments within 2 hours of posting. 60-minute window carries the highest ranking weight. |
| Consistency Trajectory | Strong — accelerating | 1 video (2019) → 13 (2024) → 48 (2025) → 14 so far in 2026. Algorithm rewards sustained upload momentum. | Maintain minimum 3 posts/week. Any drop below 2/week signals a 'cooling' channel and suppresses reach for 3–4 weeks. |
| Views vs Engagement Inverse | Concern signal | Top-viewed videos (364k, 253k, 152k) all have the lowest engagement rates (1–3%). High-view discovery content isn't converting to loyal viewers. | Viral interview clips attract passive viewers. Follow each high-view video with a personal/vlog video to recapture and convert that audience. |
| Title Framing | Measurable signal | Titles starting with 'My,' 'I,' or 'The Truth Behind' consistently outperform. '16-Year-Old Thai Student' (365k views) scores only 2.9% engagement — good reach, poor depth. | Lead titles with personal stakes even on interview content. 'I Asked 10 Foreigners…' outperforms 'What Do Foreigners Think of…' |
| Topic Cohesion | Moderate | Personal story + business + language content forms a tight cluster (7–10% eng). Thailand expat interviews are a separate, weaker cluster. | Position Mike as the protagonist of Thailand stories, not the interviewer. Algorithm clusters channels by topic identity. |
| Community Interaction | Weak | Near-zero pinned comments, no visible community post strategy, low reply engagement. Algorithm uses comments-per-view as a retention proxy. | Pin a question as top comment on every upload. Even 'What surprised you most?' generates reply threads the algorithm counts as session extension. |
| Thumbnail Style | Inferred signal | High-engagement videos share personal context (Mike's face + location + text overlay emotion). Low-engagement thumbnails default to subject-only interview shots. | Mike should appear in every thumbnail — his face is the brand signal the algorithm is learning to associate with engaged watch sessions. |
- ►1. FIX REPLY RATE IMMEDIATELY — Set a rule: reply to the first 15 comments on every new upload within 90 minutes. A 0.5% reply rate signals an abandoned community; bumping to even 3–5% can measurably lift distribution within 2–3 uploads.
- ►2. SHIFT CONTENT MIX TO 60% PERSONAL / 40% INTERVIEW — The algorithm has learned that Mike's vlog/personal content generates 3–5× the engagement depth of interview content. More personal videos raises the channel's baseline engagement score.
- ►3. FOLLOW EVERY VIRAL VIDEO WITH A PERSONAL RESPONSE VIDEO — When an interview video hits 100k+, post a personal reaction/follow-up within 5 days. Converts passive viewers arriving from discovery into subscribers who engage.
- ►4. USE 'I/MY/ME' TITLE FRAMING EVEN ON INTERVIEW CONTENT — Reframe 'Why Foreigners Join This University' as 'I Found Out Why Foreigners Join Thailand's Top University.' Same content, higher click-through and engagement because it signals personal stakes.
- ►5. ADD WEEKLY COMMUNITY POSTS WITH A SINGLE QUESTION — Community posts that ask a specific question ('Would you move to Thailand for lower cost of living?') generate comment velocity the algorithm counts even before a video drops, warming up the audience for the next upload.
- ►REPLY RATE (0.5%) IS ALGORITHMIC DEAD WEIGHT — YouTube's community signals factor heavily into whether a channel gets recommended to new viewers. A 0.5% reply rate on 10,822 comments means 10,768 conversations were left unanswered. The algorithm interprets this as low creator investment and reduces push distribution accordingly.
- ►INTERVIEW FORMAT IS DILUTING CHANNEL IDENTITY — 7 of the bottom 10 videos are interview-format, yet interviews appear to dominate the upload schedule. The algorithm is simultaneously discovering Mike via high-view interview clips and penalising the channel's engagement score because those viewers don't stay. The channel is being algorithmically typed as 'street interview channel' when the data says the audience responds to 'personal expat story channel.'
- ►HIGH-VIEW VIDEOS ARE NOT BUILDING SUBSCRIBER MOMENTUM — The top discovery videos (365k, 253k, 154k views) all have engagement rates under 3%, suggesting they attract one-time viewers who don't subscribe or return. Without a conversion hook (pinned comment, end-screen CTA, follow-up video), viral reach is not compounding into audience growth.
Community Network
The people who keep coming back — and why they matter
@mrnigelng
Uncle Roger himself dropped a single comment that collected 3,400 likes — the highest-liked comment in the entire channel. His presence is a one-off cultural event that signals Mike has broken into creator-to-creator territory and lends enormous social proof to new visitors discovering the channel.
@jonggolpotongngam5174
The most consistent presence in the channel: 30 videos commented on, 262 likes accumulated. A Thai-language loyalist who likely follows every upload and anchors the Thai-speaking segment of the audience. Rarely misses a video.
@immikeyu
Mike's own comment replies have earned 1,226 likes across 25 videos. His active presence in his own comment section creates parasocial reciprocity — viewers who receive a reply are far more likely to return. This is a compounding retention asset, not vanity engagement.
@thaninlokeskrawee2930
23 videos, 277 likes — a deeply loyal Thai local who spans the full breadth of content types. Represents the on-the-ground Thai audience that validates Mike's cultural authenticity. Their continued presence signals the channel earns genuine local trust.
@WannaSang-l1s
8 videos, 566 likes — punches well above their weight. A highly-liked regular whose comments clearly resonate with the wider audience. Likely drives nested reply threads that inflate engagement metrics on the videos they appear in.
@Emilysrichala.
9 videos, 285 likes — one of the most consistent female voices in a comment section that skews male. Her regularity across lifestyle and expat content suggests she represents a crossover demographic (Western women interested in Southeast Asia) worth nurturing explicitly.
Thai-Language Cluster
5,488 comments in the core Thailand/Thai topic cluster — by far the largest single community group, more than 4× the next cluster. Local Thai viewers are not passive observers; they debate, validate, and challenge content in Thai, making them the channel's most important authenticity signal.
British-Chinese Diaspora
1,201 comments in the British-Chinese / family-visit cluster. These viewers mirror Mike's own identity and show up strongest on personal storytelling videos. Highest engagement-per-video of any demographic — the audience most likely to share content in their own networks.
- ►High celebrity gravity, low dependency: @mrnigelng's 3,400-like comment is a cultural event, not a structural crutch. The repeat-comment core — 10 superfans plus dozens of regulars — exists entirely independently and sustains the channel between viral spikes.
- ►Bilingual coexistence without friction: Thai-language (5,488 comments) and English-language clusters share the same comment sections without the tribal conflict common on cross-cultural channels. Mike occupies both spaces simultaneously, which is rare and valuable.
- ►Creator presence multiplies retention: Mike's own 1,226 comment likes across 25 videos create direct reciprocity loops. The 4,394 surplus comments from returning viewers are the downstream result — this community rewards engagement with more engagement.
Language & Culture
How Mike Yu's multilingual reach shapes audience identity
Language Breakdown
| Language | Comments | % | Engagement Quality | Key Themes |
|---|---|---|---|---|
| English | 10,574 | 97.7% | Very High — dominant audience voice | Expat life, Thai culture, street interviews, social commentary, identity |
| Thai | 248 | 2.3% | High — organic cultural endorsement | National pride, welcoming foreigners, language appreciation, youth achievement |
Multilingual Community Voice
ไม่ได้อิจฉานะ แต่หงิดๆ หงิดเพราะความไม่ชัดเจนอะไรเลย แอบคิดในใจ อารมณ์เหมือนมีทุนใหญ่ออกทุนสร้างภาพให้ ↗ view
I'm so proud of this boy's parents... This is a wonderful example of a Thai kid... If Thai kids had this quality, the country would be so much more advanced. ↗ view
คนจีนลักพาตัวคนจีนด้วยกันเองที่ไทย ประเทศไทยจึงถูกมองว่าไม่ปลอดภัย และวางสิ่งของต้องระวัง คนไทยส่วนมาก... ↗ view
I like how kids speak directly. Whatever is bad in Thailand, say it out loud, don't hold back, so we can see the problems and fix them together to make the country better and move toward sustainable development. We welcome criticism to improve. ↗ view
You asked Thais: 'If lots of foreigners move to Thailand, how do Thais feel?' (My personal opinion) I welcome every nationality. If you come to live or do business, I'm happy. Just one thing you must not do: Don't break Thai laws. If you criticize Thailand, please do it with factual information... ↗ view
What time do you guys speak Thai? 555 This clip makes me feel sorry for Mike so much. I want to speak Central Thai but Sak can't, he only speaks Isan. Mike can't understand Isan 😂😢 So English is the way out. Your English accent is cute and very easy to understand. ↗ view
- ►Thai viewers engage as cultural validators, not passive watchers — their top comments rally around national pride, youth potential, and Thailand's global image. This is an endorsement loop: Mike's positive framing of Thailand earns reciprocal approval from Thai nationals, giving content a cultural seal of authenticity that English-only creators cannot replicate.
- ►The 248 Thai-language comments punch well above their 2.3% share in emotional weight. Thai commenters defend their country, celebrate peers, and welcome Mike as a bridge figure — treating him as partly 'one of us.' This dynamic insulates even sensitive content (safety, immigration, youth inequality) from nationalist backlash.
- ►Mike's on-screen bilingualism creates a rare dual-audience effect: English-speaking expats watch for cultural insight while Thai nationals watch to see themselves represented with dignity. Content that triggers both reactions simultaneously — a Thai kid succeeding, a foreigner praising Thailand — consistently earns the highest cross-language engagement and share velocity.
Creator Comment Engagement
How Mike Yu shows up in his own comment section
Mike Yu is largely absent from his own comment section — a 0.5% reply rate across 10,822 comments means the vast majority of viewer effort goes unacknowledged. When he does engage, it clusters around his oldest and most personal videos (Study Abroad, the Uncle Roger piece, the China village vlog), suggesting he shows up when the topic is close to his own story rather than as a consistent community habit. The comment section functions as a broadcast medium rather than a conversation: viewers talk about Mike, rarely with him.
- ►Engagement on personal origin videos (Study Abroad, Uncle Roger) signals Mike knows how to connect when the story is his own — these threads feel warm and genuine
- ►Replies to the scam video and Thailand third-world question show he steps in on sensitive or viral topics, which is exactly when creator presence has the highest trust impact
- ►The videos where he does reply tend to have higher comment depth — suggesting even rare creator replies activate the audience and extend thread conversations
- ►At 0.5%, most viewers who ask a direct question or share a personal story will never hear back — even lifting to 2–3% (200–300 replies) would meaningfully shift how the community feels
- ►Reply activity is concentrated on old videos rather than new drops — showing up in the first 48 hours after a video goes live has a disproportionate effect on algorithmic signals and viewer loyalty
- ►The channel's strongest emotional content (Muay Thai kid, Isaan sleeper train, expat interviews) has thin creator engagement — these are exactly the videos where a single genuine reply can become a pinned community moment
Authenticity Score
Mike's authenticity rests on four pillars that are unusually hard to fake. First, the people he films show up in his comments — interview subjects like @LeoJoyce98 (858 likes) and @realfourz (242 likes) leave warm, firsthand reactions that verify the interactions were genuine. Second, Nigel Ng himself commented publicly (3,400 likes) with a gracious blessing after Mike's departure video, a real-world endorsement no amount of polish can manufacture. Third, Thai viewers — the hardest audience to charm with surface-level 'I love Thailand' content — praise his listening and his Thai-language effort specifically: 'Mike is a very good listener, calm... Mike speaks Thai well for just two years' (168 likes). Finally, the family visit video prompted the observation that his kindness is traceable to his upbringing (241 likes: 'Now I know why Mike is kind to everyone... because Mike has such a lovely family'), giving his persona biographical grounding rather than brand construction.
- ►Subject selection bias in success-story videos: the two teen entrepreneur videos drew 1,300 and 964 likes respectively on skeptical comments questioning whether the earnings claims were staged or backed by wealthy parents — not accusations against Mike, but residual suspicion that attaches to the channel when subjects' claims feel too clean
- ►Wealth-filtered framing: the channels Clean Cow opening and 'million-dollar business' interview subjects skew toward aspirational success, which risks repositioning Mike from empathetic observer to lifestyle promoter — a subtle drift that Thai middle-class viewers may notice before Mike does
- ►Relationship content vulnerability: the @payooncry comment ('Mike has brightened up so much since meeting Namwan, it's like watching my own son') shows viewers have emotionally invested in Mike's personal life — any future content that feels managed or performative around that relationship could trigger disproportionate trust damage
Mike Yu earns an 8.4/10 authenticity score because his channel's credibility is externally verified in ways most creators cannot claim: real subjects return to confirm genuine off-camera rapport, a high-profile collaborator publicly endorsed his character, and a Thai-speaking audience — notoriously skeptical of farang content — defends him unprompted. The 1.6-point gap from a perfect score reflects a structural risk rather than a present failure: as the channel moves toward business content and success narratives, the gap between Mike-as-curious-outsider and Mike-as-aspirational-brand will require active management to keep the audience's parasocial trust intact.
Mike Yu (@immikeyu) — Channel Timeline
Channel launches with study abroad video
Mike's debut video about his year at CUHK frames the channel's founding thesis: cross-cultural curiosity and the identity questions of a British-Chinese person exploring the world.
Leaves Uncle Roger editing, goes independent
After editing for Nigel Ng's fast-growing channel, Mike deliberately priced himself out and published a personal manifesto about pursuing his own creative voice — a founding moment for the channel's future direction.
Relocates permanently to Bangkok, Thailand
Moving to Bangkok on 12 May 2022 defines the channel's core identity: Thailand-based expat storytelling that becomes the lens for every video that follows.
First Bangkok street interviews, weekly commitment
Mike announces a weekly Thailand content cadence alongside his first cost-of-living street interviews, signalling the channel's shift from travel vlog to consistent local journalism.
Documentary interview format takes hold
The Thai prison story and subsequent deep-dive social interviews establish Mike's signature style: long-form, trust-based conversations with people living outside mainstream narratives.
Content volume surges to 21 videos per quarter
A dramatic posting acceleration in Q1 2025 — covering expat interviews, language learning, and Thai society — cements Mike's authority and dramatically expands his audience reach.
Highest-engagement video reveals channel economics
"The Truth Behind Being a YouTuber in Thailand" achieves the channel's peak engagement rate of 10.4%, resonating strongly with both creator and expat audiences curious about the financial reality behind Mike's lifestyle.
Marks 3.5 years without returning to England
A milestone video documenting his anniversary — arriving 12 May 2022 and never once going back — crystallises Mike's long-term commitment to Thailand and generates a defining piece of personal-brand content.
Clean Cow restaurant opens in Bangkok
A 2–3M THB investment in a Thai clean-eating restaurant turns Mike from commentator to entrepreneur; the announcement and crowdfunding videos become the channel's second- and third-highest-engagement posts.
First return to England after four years
The homecoming trip closes a four-year chapter and produces the channel's most recent high-impact content, directly comparing life in Thailand versus the UK through Mike's own lived experience.
Second Channel Analysis
Should Mike Yu expand beyond @immikeyu?
The data points toward yes — but only for one specific concept. Comments demanding more Thai youth entrepreneur content outnumber any other single request category, and that niche sits entirely outside Mike's current expat-interview brand. His main channel is already bifurcated: Thai-language viewers (who drove the 15-year-old tour guide and 16-year-old entrepreneur videos to 8–10% engagement) and English-speaking expats don't fully overlap, making a dedicated Thai-first channel strategically additive rather than cannibalistic. The biggest risk is diluting focus while the Clean Cow restaurant launch is already demanding attention — a second channel only works if it has a distinct production system and a clean separation from the main feed.
Thai Gen-Z Spotlight
Niche: Young Thai entrepreneurs, students, and hustlers aged 14–25. Target audience: Thai domestic viewers (primary) + international audience curious about Thailand's next generation. Why it works: Mike's two highest-engagement youth videos — 16-year-old making 300k THB/month and 15-year-old tour company — hit 8–9% engagement, double his channel average. Multiple comment threads explicitly demand sequels and more stories in this format. Mike's advancing Thai fluency and comfort with local youth gives him authentic access that foreign creators cannot fake. 6-month potential: 20–40k subs at 2 videos/week with consistent youth entrepreneur framing.
Foreigners in Thailand: Deep Dives
Niche: Long-form 20–40 minute sit-down interviews with foreigners who've built lives, businesses, or careers in Thailand. Target audience: Expats, digital nomads, and Thailand-curious viewers globally. Why it works: The Italian investor, Korean restart story, and Japanese exodus videos all generated strong 'part 2 please' comment threads. A dedicated channel lets these run long without disrupting main channel pacing or algorithm expectations. Growth depends heavily on guest caliber — Mike needs a roster of 10+ compelling subjects lined up before launch. 6-month potential: 15–30k subs if posting 2 interviews per week consistently.
Mike's Thailand Diary
Niche: Unfiltered weekly vlog documenting restaurant life, Thai language milestones, and local friendships. Target audience: Core superfans who want parasocial connection with Mike personally. Why it works: The Clean Cow restaurant series pulled 9.5–9.9% engagement — audience clearly wants to follow Mike's personal story. Comments like 'didn't run away' and 'take your family all over Thailand' signal deep emotional investment in his life arc. The risk is real: daily-vlog format is a production grind, the space is saturated, and ad revenue is weak without brand deals. 6-month potential: 8–15k subs — loyal but slow-growing.
- ►Launch 'Thai Gen-Z Spotlight' as a Thai-first, English-subtitled channel — target 60 days after Clean Cow restaurant operations stabilise so Mike isn't spread across three projects simultaneously.
- ►Three content pillars: (1) Young earners — monthly income reveals, business model breakdowns, real numbers; (2) Ambitions vs reality — students on dreams, family pressure, and escape plans; (3) Skills the classroom skips — coding, content creation, trading, anything Thai youth are teaching themselves.
- ►Posting cadence: 2 videos per week, 8–12 minutes each. Shorter than main channel. Optimise for Thai domestic algorithm — Thai-language titles, Thai thumbnail text, English subtitles added post-upload.
- ►Hard differentiation from main channel: main channel = foreigners observing Thailand from the outside. Second channel = Thailand from the inside, told by its own youth. Mike is the curious guide, never the subject.
- ►Immediate quick wins: re-approach Nong Four (the 16-year-old entrepreneur) and the 15-year-old tour guide duo for follow-up episodes — both comment sections explicitly asked for updates, giving the new channel a warm audience on day one.
Per-Video Deep Dives
Shorts Intelligence
A deep look at Mike Yu's 330 YouTube Shorts — what hits, what flops, and how the vertical format compares with the long-form channel.
Most-Viewed Shorts
Mike's Shorts have racked up 5.6M views across 330 uploads — but the distribution is brutally top-heavy: the single ladyboy interview Short (1.5M views) accounts for 27% of his entire Shorts catalog, and the top 5 combined deliver over 56% of total views.
The 4.67% average engagement rate is healthy for Shorts — vertical video typically lands around 2-3%. The pattern shows Mike's Shorts work hardest as food & lifestyle hooks (Thai restaurants, $1000 apartments, seafood), while character-driven content delivers the unpredictable viral spikes.
Volume is also accelerating: Sep–Oct 2025 alone produced 48 Shorts and nearly 2M views, suggesting Mike is treating Shorts less as a side experiment and more as a parallel funnel feeding his long-form Bangkok audience.
All Shorts — Performance Table
316 Shorts · avg engagement 4.83% · click any title to watch
| # | Title | Date | Views | Likes | Eng% | Comments | Duration | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1 | 2024-02-17 | 1,501,372 | 19,133 | 1.35% | 1120 | 0:43 | Under | |
| 2 | 2025-10-31 | 791,982 | 15,788 | 2.02% | 234 | 1:26 | Under | |
| 3 | 2025-10-18 | 409,079 | 12,466 | 3.09% | 165 | 1:20 | OK | |
| 4 | 2025-09-28 | 307,514 | 7,109 | 2.34% | 92 | 1:01 | Under | |
| 5 | 2023-09-21 | 182,753 | 2,776 | 1.59% | 122 | 1:00 | Under | |
| 6 | 2025-12-25 | 116,283 | 3,490 | 3.05% | 56 | 1:03 | OK | |
| 7 | 2024-03-11 | 47,068 | 975 | 2.11% | 19 | 1:00 | Under | |
| 8 | 2025-11-03 | 46,386 | 1,362 | 2.99% | 25 | 1:21 | OK | |
| 9 | 2024-05-16 | 46,103 | 3,147 | 7.04% | 97 | 0:52 | Solid | |
| 10 | 2025-05-20 | 46,065 | 2,500 | 6.48% | 485 | 0:51 | Solid | |
| 11 | 2025-10-04 | 39,844 | 710 | 1.81% | 13 | 1:13 | Under | |
| 12 | 2025-05-26 | 38,959 | 1,531 | 4.05% | 46 | 0:48 | OK | |
| 13 | 2024-04-23 | 32,952 | 1,498 | 4.64% | 32 | 0:59 | OK | |
| 14 | 2025-05-09 | 32,544 | 1,461 | 4.7% | 70 | 0:33 | OK | |
| 15 | 2025-12-29 | 26,665 | 1,459 | 5.58% | 30 | 0:53 | OK | |
| 16 | 2025-11-07 | 25,920 | 515 | 2.06% | 18 | 0:56 | Under | |
| 17 | 2025-05-12 | 25,632 | 1,169 | 4.64% | 21 | 0:43 | OK | |
| 18 | 2024-04-06 | 22,895 | 1,142 | 5.13% | 32 | 1:00 | OK | |
| 19 | 2026-05-17 | 22,607 | 1,123 | 5.14% | 40 | 2:05 | OK | |
| 20 | 2025-10-01 | 21,710 | 904 | 4.27% | 22 | 1:17 | OK | |
| 21 | 2025-11-10 | 20,341 | 329 | 1.71% | 19 | 1:07 | Under | |
| 22 | 2025-05-27 | 20,229 | 749 | 3.78% | 15 | 0:49 | OK | |
| 23 | 2025-06-12 | 20,109 | 775 | 4.02% | 34 | 0:49 | OK | |
| 24 | 2025-10-04 | 19,892 | 1,403 | 7.45% | 79 | 1:04 | Solid | |
| 25 | 2025-11-11 | 19,876 | 708 | 3.64% | 15 | 1:33 | OK | |
| 26 | 2025-06-06 | 19,789 | 967 | 5.04% | 31 | 0:31 | OK | |
| 27 | 2026-01-13 | 19,728 | 1,163 | 6.06% | 33 | 1:08 | Solid | |
| 28 | 2025-09-19 | 18,054 | 1,092 | 6.26% | 38 | 1:00 | Solid | |
| 29 | 2025-10-01 | 17,825 | 1,142 | 6.7% | 53 | 0:49 | Solid | |
| 30 | 2025-10-06 | 17,561 | 815 | 4.98% | 59 | 0:19 | OK | |
| 31 | 2026-05-22 | 17,412 | 998 | 5.87% | 24 | 1:29 | Solid | |
| 32 | 2026-05-20 | 17,281 | 886 | 5.23% | 17 | 1:27 | OK | |
| 33 | 2025-10-11 | 17,118 | 660 | 3.9% | 8 | 1:12 | OK | |
| 34 | 2025-10-27 | 17,059 | 672 | 4.02% | 14 | 1:13 | OK | |
| 35 | 2025-10-24 | 16,936 | 619 | 3.7% | 8 | 1:23 | OK | |
| 36 | 2025-05-12 | 16,326 | 963 | 6.28% | 62 | 0:36 | Solid | |
| 37 | 2025-06-05 | 16,265 | 889 | 5.64% | 29 | 0:24 | OK | |
| 38 | 2025-11-07 | 16,244 | 265 | 1.68% | 8 | 0:47 | Under | |
| 39 | 2026-05-12 | 16,080 | 952 | 6.06% | 23 | 0:56 | Solid | |
| 40 | 2025-10-17 | 15,461 | 1,047 | 6.91% | 22 | 2:00 | Solid | |
| 41 | 2025-05-19 | 15,182 | 631 | 4.27% | 18 | 0:38 | OK | |
| 42 | 2025-06-19 | 14,789 | 427 | 2.96% | 11 | 1:21 | OK | |
| 43 | 2024-02-18 | 14,609 | 250 | 1.79% | 12 | 0:33 | Under | |
| 44 | 2025-11-01 | 13,876 | 456 | 3.33% | 6 | 1:42 | OK | |
| 45 | 2024-02-01 | 13,752 | 585 | 4.31% | 8 | 1:00 | OK | |
| 46 | 2026-04-08 | 13,568 | 541 | 4.13% | 20 | 0:47 | OK | |
| 47 | 2025-09-28 | 13,177 | 803 | 6.34% | 32 | 1:20 | Solid | |
| 48 | 2025-09-21 | 12,700 | 524 | 4.24% | 14 | 1:09 | OK | |
| 49 | 2023-09-03 | 12,383 | 682 | 5.61% | 13 | 0:43 | OK | |
| 50 | 2025-10-03 | 12,312 | 800 | 6.69% | 24 | 0:27 | Solid | |
| 51 | 2025-05-18 | 12,145 | 444 | 3.73% | 9 | 0:38 | OK | |
| 52 | 2025-10-26 | 12,144 | 381 | 3.21% | 9 | 0:52 | OK | |
| 53 | 2024-04-05 | 11,577 | 706 | 6.29% | 22 | 0:55 | Solid | |
| 54 | 2025-09-24 | 11,455 | 914 | 8.28% | 35 | 0:59 | Solid | |
| 55 | 2026-05-21 | 11,285 | 513 | 4.7% | 17 | 2:43 | OK | |
| 56 | 2024-04-01 | 11,258 | 526 | 4.85% | 20 | 1:00 | OK | |
| 57 | 2025-04-09 | 11,244 | 560 | 5.14% | 18 | 0:54 | OK | |
| 58 | 2025-09-22 | 11,141 | 503 | 4.67% | 17 | 0:55 | OK | |
| 59 | 2024-01-30 | 11,049 | 527 | 4.93% | 18 | 0:57 | OK | |
| 60 | 2025-06-04 | 11,029 | 618 | 5.93% | 36 | 0:40 | Solid | |
| 61 | 2025-02-21 | 10,900 | 447 | 4.19% | 10 | 1:13 | OK | |
| 62 | 2025-12-29 | 10,898 | 327 | 3.14% | 15 | 0:38 | OK | |
| 63 | 2025-05-09 | 10,872 | 481 | 4.58% | 17 | 1:11 | OK | |
| 64 | 2025-03-28 | 10,853 | 670 | 6.39% | 24 | 0:54 | Solid | |
| 65 | 2025-09-30 | 10,812 | 531 | 5.03% | 13 | 1:00 | OK | |
| 66 | 2025-09-30 | 10,729 | 568 | 5.43% | 15 | 1:06 | OK | |
| 67 | 2026-01-12 | 10,398 | 458 | 4.49% | 9 | 1:16 | OK | |
| 68 | 2024-02-01 | 10,365 | 349 | 3.45% | 9 | 0:47 | OK | |
| 69 | 2025-10-25 | 10,073 | 400 | 4.03% | 6 | 1:22 | OK | |
| 70 | 2025-09-26 | 9,765 | 804 | 8.53% | 29 | 0:37 | Solid | |
| 71 | 2025-03-16 | 9,629 | 521 | 5.44% | 3 | 1:02 | OK | |
| 72 | 2026-02-01 | 9,430 | 310 | 3.39% | 10 | 0:54 | OK | |
| 73 | 2025-11-14 | 9,317 | 458 | 5.11% | 18 | 1:39 | OK | |
| 74 | 2025-03-19 | 9,246 | 399 | 4.42% | 10 | 1:07 | OK | |
| 75 | 2025-03-28 | 9,169 | 554 | 6.21% | 15 | 1:03 | Solid | |
| 76 | 2026-05-22 | 9,039 | 584 | 6.55% | 8 | 1:42 | Solid | |
| 77 | 2025-10-23 | 8,899 | 336 | 3.89% | 10 | 1:16 | OK | |
| 78 | 2025-09-23 | 8,886 | 441 | 5.06% | 9 | 1:22 | OK | |
| 79 | 2025-06-04 | 8,741 | 485 | 5.7% | 13 | 0:34 | OK | |
| 80 | 2026-05-15 | 8,577 | 370 | 4.37% | 5 | 1:20 | OK | |
| 81 | 2025-10-12 | 8,407 | 291 | 3.59% | 11 | 1:23 | OK | |
| 82 | 2025-09-22 | 8,344 | 768 | 10.39% | 99 | 0:48 | Solid | |
| 83 | 2026-05-15 | 8,280 | 606 | 7.49% | 14 | 1:16 | Solid | |
| 84 | 2025-11-02 | 8,277 | 336 | 4.1% | 3 | 1:16 | OK | |
| 85 | 2025-06-08 | 8,270 | 513 | 6.48% | 23 | 0:38 | Solid | |
| 86 | 2025-06-03 | 8,047 | 507 | 6.64% | 27 | 0:26 | Solid | |
| 87 | 2026-04-18 | 7,913 | 589 | 7.68% | 19 | 1:44 | Solid | |
| 88 | 2026-05-13 | 7,904 | 547 | 7.14% | 17 | 1:32 | Solid | |
| 89 | 2025-07-09 | 7,736 | 334 | 4.47% | 12 | 1:03 | OK | |
| 90 | 2025-09-25 | 7,674 | 712 | 10.22% | 72 | 1:15 | Solid | |
| 91 | 2025-04-10 | 7,577 | 329 | 4.43% | 7 | 0:43 | OK | |
| 92 | 2025-03-14 | 7,421 | 690 | 9.65% | 26 | 1:14 | Solid | |
| 93 | 2025-11-07 | 7,401 | 189 | 2.61% | 4 | 1:06 | OK | |
| 94 | 2026-01-28 | 7,380 | 432 | 6.07% | 16 | 1:36 | Solid | |
| 95 | 2025-12-21 | 7,314 | 202 | 2.82% | 4 | 1:07 | OK | |
| 96 | 2026-02-20 | 7,162 | 336 | 4.98% | 21 | 1:48 | OK | |
| 97 | 2025-11-16 | 7,083 | 312 | 4.46% | 4 | 1:00 | OK | |
| 98 | 2026-01-12 | 7,042 | 635 | 9.44% | 30 | 0:59 | Solid | |
| 99 | 2024-05-01 | 6,941 | 444 | 6.5% | 7 | 1:00 | Solid | |
| 100 | 2025-06-12 | 6,907 | 315 | 4.72% | 11 | 0:44 | OK | |
| 101 | 2025-09-23 | 6,891 | 445 | 6.72% | 18 | 0:20 | Solid | |
| 102 | 2024-01-15 | 6,878 | 207 | 3.14% | 9 | 0:34 | OK | |
| 103 | 2025-11-04 | 6,818 | 241 | 3.71% | 12 | 0:40 | OK | |
| 104 | 2025-03-04 | 6,791 | 532 | 8.28% | 30 | 1:15 | Solid | |
| 105 | 2024-01-03 | 6,789 | 217 | 3.24% | 3 | 0:58 | OK | |
| 106 | 2025-05-29 | 6,777 | 295 | 4.44% | 6 | 0:45 | OK | |
| 107 | 2026-05-15 | 6,774 | 325 | 4.84% | 3 | 1:14 | OK | |
| 108 | 2025-10-16 | 6,655 | 305 | 4.69% | 7 | 0:58 | OK | |
| 109 | 2026-05-14 | 6,641 | 452 | 7.15% | 23 | 2:18 | Solid | |
| 110 | 2026-01-13 | 6,641 | 382 | 5.89% | 9 | 1:13 | Solid | |
| 111 | 2025-09-29 | 6,586 | 351 | 5.57% | 16 | 1:14 | OK | |
| 112 | 2026-01-17 | 6,490 | 446 | 7.07% | 13 | 1:54 | Solid | |
| 113 | 2025-06-02 | 6,404 | 480 | 8.04% | 35 | 0:49 | Solid | |
| 114 | 2024-04-03 | 6,391 | 322 | 5.37% | 21 | 0:19 | OK | |
| 115 | 2025-03-18 | 6,259 | 506 | 8.36% | 17 | 1:04 | Solid | |
| 116 | 2025-06-03 | 6,256 | 489 | 8.7% | 55 | 1:05 | Solid | |
| 117 | 2025-09-17 | 6,202 | 371 | 6.11% | 8 | 1:40 | Solid | |
| 118 | 2025-12-26 | 6,094 | 247 | 4.17% | 7 | 1:06 | OK | |
| 119 | 2026-02-05 | 6,093 | 195 | 3.28% | 5 | 0:36 | OK | |
| 120 | 2025-10-16 | 6,073 | 298 | 5.1% | 12 | 1:16 | OK | |
| 121 | 2025-03-21 | 6,073 | 399 | 6.8% | 14 | 0:55 | Solid | |
| 122 | 2025-11-09 | 6,055 | 362 | 6.16% | 11 | 1:36 | Solid | |
| 123 | 2025-09-13 | 6,038 | 458 | 8.21% | 38 | 1:36 | Solid | |
| 124 | 2025-05-19 | 6,018 | 345 | 6.02% | 17 | 0:42 | Solid | |
| 125 | 2025-04-26 | 5,948 | 268 | 4.64% | 8 | 1:11 | OK | |
| 126 | 2025-09-19 | 5,895 | 386 | 6.73% | 11 | 1:26 | Solid | |
| 127 | 2025-02-12 | 5,862 | 480 | 8.34% | 9 | 0:50 | Solid | |
| 128 | 2025-05-18 | 5,844 | 266 | 4.77% | 13 | 0:45 | OK | |
| 129 | 2025-11-08 | 5,814 | 223 | 3.94% | 6 | 1:10 | OK | |
| 130 | 2025-06-08 | 5,790 | 321 | 5.7% | 9 | 0:32 | OK | |
| 131 | 2023-11-15 | 5,778 | 260 | 4.59% | 5 | 0:37 | OK | |
| 132 | 2026-02-07 | 5,750 | 239 | 4.28% | 7 | 1:44 | OK | |
| 133 | 2025-10-17 | 5,729 | 246 | 4.38% | 5 | 0:58 | OK | |
| 134 | 2025-07-06 | 5,678 | 330 | 5.95% | 8 | 1:03 | Solid | |
| 135 | 2025-11-20 | 5,676 | 319 | 5.85% | 13 | 0:53 | Solid | |
| 136 | 2025-12-21 | 5,638 | 290 | 5.3% | 9 | 0:57 | OK | |
| 137 | 2025-06-12 | 5,601 | 298 | 5.46% | 8 | 0:40 | OK | |
| 138 | 2025-12-27 | 5,509 | 267 | 4.97% | 7 | 1:25 | OK | |
| 139 | 2025-11-19 | 5,482 | 142 | 2.66% | 4 | 1:14 | OK | |
| 140 | 2025-11-15 | 5,482 | 305 | 5.69% | 7 | 1:21 | OK | |
| 141 | 2025-09-26 | 5,462 | 296 | 5.62% | 11 | 1:01 | OK | |
| 142 | 2025-09-18 | 5,421 | 434 | 8.36% | 19 | 1:03 | Solid | |
| 143 | 2023-08-20 | 5,379 | 144 | 2.71% | 2 | 0:38 | OK | |
| 144 | 2025-11-11 | 5,279 | 133 | 2.54% | 1 | 1:19 | OK | |
| 145 | 2025-07-12 | 5,235 | 173 | 3.5% | 10 | 1:00 | OK | |
| 146 | 2024-06-22 | 5,192 | 233 | 4.62% | 7 | 1:00 | OK | |
| 147 | 2025-03-30 | 5,136 | 355 | 7.05% | 7 | 1:12 | Solid | |
| 148 | 2026-02-20 | 5,130 | 302 | 6.08% | 10 | 1:20 | Solid | |
| 149 | 2026-05-20 | 5,120 | 292 | 5.8% | 5 | 1:13 | Solid | |
| 150 | 2025-02-24 | 4,889 | 430 | 9.08% | 14 | 0:51 | Solid | |
| 151 | 2026-04-04 | 4,888 | 353 | 7.47% | 12 | 1:26 | Solid | |
| 152 | 2025-06-03 | 4,831 | 264 | 5.63% | 8 | 0:37 | OK | |
| 153 | 2025-11-18 | 4,826 | 230 | 4.83% | 3 | 1:13 | OK | |
| 154 | 2026-03-21 | 4,798 | 270 | 5.73% | 5 | 2:06 | OK | |
| 155 | 2025-10-09 | 4,742 | 223 | 4.91% | 10 | 0:26 | OK | |
| 156 | 2025-06-05 | 4,686 | 374 | 8.41% | 20 | 0:46 | Solid | |
| 157 | 2024-02-13 | 4,683 | 148 | 3.35% | 9 | 0:40 | OK | |
| 158 | 2026-02-07 | 4,655 | 210 | 4.62% | 5 | 1:23 | OK | |
| 159 | 2026-02-20 | 4,650 | 174 | 3.98% | 11 | 0:50 | OK | |
| 160 | 2025-06-02 | 4,601 | 344 | 7.87% | 18 | 0:41 | Solid | |
| 161 | 2024-04-07 | 4,599 | 235 | 5.31% | 9 | 1:00 | OK | |
| 162 | 2025-09-06 | 4,580 | 318 | 7.42% | 22 | 1:13 | Solid | |
| 163 | 2025-12-20 | 4,575 | 171 | 3.83% | 4 | 1:18 | OK | |
| 164 | 2026-02-27 | 4,555 | 143 | 3.25% | 5 | 1:18 | OK | |
| 165 | 2025-11-20 | 4,555 | 270 | 5.97% | 2 | 1:33 | Solid | |
| 166 | 2026-02-01 | 4,509 | 267 | 5.99% | 3 | 0:53 | Solid | |
| 167 | 2025-09-16 | 4,504 | 386 | 8.93% | 16 | 1:12 | Solid | |
| 168 | 2025-05-13 | 4,474 | 231 | 5.23% | 3 | 1:01 | OK | |
| 169 | 2025-07-03 | 4,464 | 287 | 6.56% | 6 | 1:11 | Solid | |
| 170 | 2025-06-02 | 4,342 | 302 | 7.12% | 7 | 1:12 | Solid | |
| 171 | 2025-05-12 | 4,272 | 181 | 4.45% | 9 | 1:02 | OK | |
| 172 | 2023-09-05 | 4,263 | 0 | 0.02% | 1 | 0:42 | Under | |
| 173 | 2023-10-13 | 4,213 | 220 | 5.29% | 3 | 0:31 | OK | |
| 174 | 2026-02-04 | 4,166 | 196 | 4.78% | 3 | 1:21 | OK | |
| 175 | 2025-09-21 | 4,140 | 296 | 7.42% | 11 | 1:03 | Solid | |
| 176 | 2026-04-14 | 4,131 | 168 | 4.12% | 2 | 1:36 | OK | |
| 177 | 2025-03-30 | 4,114 | 226 | 5.88% | 16 | 0:55 | Solid | |
| 178 | 2025-11-11 | 4,080 | 190 | 4.88% | 9 | 1:25 | OK | |
| 179 | 2025-06-03 | 3,983 | 338 | 9.01% | 21 | 0:50 | Solid | |
| 180 | 2025-12-06 | 3,967 | 179 | 4.64% | 5 | 1:23 | OK | |
| 181 | 2026-04-12 | 3,953 | 190 | 4.91% | 4 | 0:56 | OK | |
| 182 | 2023-10-11 | 3,945 | 113 | 2.89% | 1 | 0:38 | OK | |
| 183 | 2025-11-09 | 3,934 | 257 | 6.66% | 5 | 1:02 | Solid | |
| 184 | 2024-12-16 | 3,923 | 266 | 7.06% | 11 | 1:45 | Solid | |
| 185 | 2025-12-14 | 3,909 | 144 | 3.73% | 2 | 1:09 | OK | |
| 186 | 2025-09-20 | 3,814 | 267 | 7.08% | 3 | 1:11 | Solid | |
| 187 | 2024-01-21 | 3,794 | 178 | 4.82% | 5 | 0:42 | OK | |
| 188 | 2025-07-10 | 3,789 | 125 | 3.4% | 4 | 1:07 | OK | |
| 189 | 2023-09-18 | 3,763 | 151 | 4.07% | 2 | 0:34 | OK | |
| 190 | 2025-09-24 | 3,753 | 344 | 9.35% | 7 | 1:08 | Solid | |
| 191 | 2023-11-14 | 3,741 | 235 | 6.63% | 13 | 0:30 | Solid | |
| 192 | 2023-08-18 | 3,729 | 82 | 2.31% | 4 | 0:44 | Under | |
| 193 | 2025-06-01 | 3,706 | 177 | 4.83% | 2 | 0:41 | OK | |
| 194 | 2023-11-16 | 3,701 | 101 | 2.76% | 1 | 0:25 | OK | |
| 195 | 2025-09-23 | 3,696 | 369 | 10.61% | 23 | 0:32 | Solid | |
| 196 | 2025-09-21 | 3,687 | 310 | 9.47% | 39 | 0:31 | Solid | |
| 197 | 2026-03-06 | 3,686 | 166 | 4.69% | 7 | 1:28 | OK | |
| 198 | 2026-03-13 | 3,679 | 221 | 6.52% | 19 | 0:47 | Solid | |
| 199 | 2025-06-02 | 3,663 | 248 | 6.93% | 6 | 0:55 | Solid | |
| 200 | 2023-09-19 | 3,613 | 113 | 3.29% | 6 | 0:26 | OK | |
| 201 | 2025-01-12 | 3,604 | 342 | 9.77% | 10 | 1:11 | Solid | |
| 202 | 2023-10-24 | 3,601 | 85 | 2.39% | 1 | 0:37 | Under | |
| 203 | 2026-03-13 | 3,596 | 240 | 6.76% | 3 | 1:36 | Solid | |
| 204 | 2026-02-17 | 3,576 | 154 | 4.39% | 3 | 1:19 | OK | |
| 205 | 2024-01-03 | 3,572 | 137 | 3.86% | 1 | 0:39 | OK | |
| 206 | 2026-04-18 | 3,546 | 143 | 4.12% | 3 | 0:27 | OK | |
| 207 | 2024-02-08 | 3,518 | 72 | 2.08% | 1 | 0:40 | Under | |
| 208 | 2026-04-27 | 3,513 | 196 | 5.66% | 3 | 1:13 | OK | |
| 209 | 2025-11-30 | 3,474 | 139 | 4.15% | 5 | 1:02 | OK | |
| 210 | 2025-11-22 | 3,466 | 153 | 4.56% | 5 | 1:05 | OK | |
| 211 | 2023-10-11 | 3,449 | 52 | 1.57% | 2 | 0:30 | Under | |
| 212 | 2025-02-23 | 3,436 | 221 | 6.69% | 9 | 1:15 | Solid | |
| 213 | 2026-02-06 | 3,415 | 206 | 6.06% | 1 | 2:03 | Solid | |
| 214 | 2025-06-01 | 3,390 | 135 | 4.04% | 2 | 0:48 | OK | |
| 215 | 2024-01-15 | 3,389 | 116 | 3.42% | 0 | 0:36 | OK | |
| 216 | 2025-03-11 | 3,383 | 275 | 8.42% | 10 | 1:08 | Solid | |
| 217 | 2024-01-31 | 3,341 | 124 | 3.74% | 1 | 1:00 | OK | |
| 218 | 2025-12-12 | 3,288 | 132 | 4.11% | 3 | 1:16 | OK | |
| 219 | 2023-10-04 | 3,282 | 107 | 3.32% | 2 | 0:46 | OK | |
| 220 | 2025-07-07 | 3,270 | 178 | 5.5% | 2 | 0:56 | OK | |
| 221 | 2026-04-27 | 3,238 | 179 | 5.62% | 3 | 1:21 | OK | |
| 222 | 2023-11-15 | 3,225 | 84 | 2.64% | 1 | 0:48 | OK | |
| 223 | 2024-03-26 | 3,223 | 129 | 4.03% | 1 | 1:00 | OK | |
| 224 | 2024-01-06 | 3,197 | 122 | 3.82% | 0 | 0:54 | OK | |
| 225 | 2025-01-04 | 3,196 | 219 | 6.98% | 4 | 1:08 | Solid | |
| 226 | 2023-08-24 | 3,189 | 105 | 3.48% | 6 | 0:56 | OK | |
| 227 | 2025-01-08 | 3,170 | 166 | 5.3% | 2 | 1:03 | OK | |
| 228 | 2024-01-14 | 3,158 | 81 | 2.63% | 2 | 0:56 | OK | |
| 229 | 2025-12-11 | 3,156 | 120 | 3.83% | 1 | 1:15 | OK | |
| 230 | 2025-12-12 | 3,105 | 97 | 3.16% | 1 | 0:57 | OK | |
| 231 | 2024-01-08 | 3,092 | 78 | 2.55% | 1 | 0:36 | OK | |
| 232 | 2025-12-07 | 3,066 | 119 | 3.88% | 0 | 1:14 | OK | |
| 233 | 2025-02-11 | 3,006 | 260 | 9.12% | 14 | 1:17 | Solid | |
| 234 | 2025-12-01 | 2,982 | 118 | 4.06% | 3 | 1:17 | OK | |
| 235 | 2026-01-17 | 2,973 | 138 | 4.74% | 3 | 0:44 | OK | |
| 236 | 2025-11-16 | 2,932 | 120 | 4.2% | 3 | 1:00 | OK | |
| 237 | 2026-01-29 | 2,901 | 129 | 4.55% | 3 | 1:26 | OK | |
| 238 | 2024-03-13 | 2,885 | 144 | 5.16% | 5 | 0:55 | OK | |
| 239 | 2026-04-23 | 2,847 | 75 | 2.67% | 1 | 0:53 | OK | |
| 240 | 2025-12-10 | 2,814 | 74 | 2.7% | 2 | 1:28 | OK | |
| 241 | 2026-03-06 | 2,797 | 168 | 6.26% | 7 | 1:23 | Solid | |
| 242 | 2023-11-13 | 2,784 | 73 | 2.69% | 2 | 0:53 | OK | |
| 243 | 2026-04-27 | 2,783 | 107 | 3.88% | 1 | 1:18 | OK | |
| 244 | 2025-09-23 | 2,743 | 194 | 7.11% | 1 | 1:42 | Solid | |
| 245 | 2023-11-16 | 2,741 | 85 | 3.14% | 1 | 0:31 | OK | |
| 246 | 2025-12-08 | 2,701 | 86 | 3.33% | 4 | 1:17 | OK | |
| 247 | 2025-12-23 | 2,683 | 149 | 5.74% | 5 | 1:12 | OK | |
| 248 | 2026-03-03 | 2,672 | 144 | 5.58% | 5 | 1:20 | OK | |
| 249 | 2026-02-07 | 2,624 | 59 | 2.29% | 1 | 0:37 | Under | |
| 250 | 2024-03-22 | 2,617 | 88 | 3.36% | 0 | 1:00 | OK | |
| 251 | 2026-02-15 | 2,570 | 130 | 5.25% | 5 | 1:21 | OK | |
| 252 | 2026-02-17 | 2,522 | 74 | 3.01% | 2 | 0:44 | OK | |
| 253 | 2025-11-23 | 2,441 | 129 | 5.49% | 5 | 1:13 | OK | |
| 254 | 2025-12-04 | 2,387 | 90 | 3.85% | 2 | 1:23 | OK | |
| 255 | 2025-12-09 | 2,326 | 66 | 2.92% | 2 | 1:09 | OK | |
| 256 | 2025-09-18 | 2,319 | 189 | 8.41% | 6 | 0:56 | Solid | |
| 257 | 2025-12-04 | 2,315 | 125 | 5.49% | 2 | 1:06 | OK | |
| 258 | 2024-03-14 | 2,313 | 94 | 4.11% | 1 | 0:47 | OK | |
| 259 | 2024-03-22 | 2,288 | 120 | 5.29% | 1 | 1:00 | OK | |
| 260 | 2026-02-14 | 2,273 | 102 | 4.58% | 2 | 1:03 | OK | |
| 261 | 2026-02-01 | 2,255 | 104 | 4.83% | 5 | 0:33 | OK | |
| 262 | 2025-12-04 | 2,203 | 119 | 5.67% | 6 | 1:22 | OK | |
| 263 | 2023-08-22 | 2,191 | 61 | 3.15% | 8 | 0:52 | OK | |
| 264 | 2024-03-19 | 2,170 | 78 | 3.69% | 2 | 1:00 | OK | |
| 265 | 2026-03-02 | 2,073 | 89 | 4.63% | 7 | 1:11 | OK | |
| 266 | 2024-02-27 | 2,017 | 76 | 3.92% | 3 | 0:41 | OK | |
| 267 | 2024-03-18 | 2,000 | 81 | 4.1% | 1 | 1:00 | OK | |
| 268 | 2026-03-02 | 1,972 | 84 | 4.46% | 4 | 0:40 | OK | |
| 269 | 2023-12-07 | 1,955 | 52 | 2.76% | 2 | 0:42 | OK | |
| 270 | 2024-01-23 | 1,948 | 64 | 3.39% | 2 | 0:35 | OK | |
| 271 | 2026-03-02 | 1,924 | 78 | 4.16% | 2 | 1:20 | OK | |
| 272 | 2024-03-19 | 1,915 | 71 | 3.81% | 2 | 1:00 | OK | |
| 273 | 2024-02-18 | 1,862 | 39 | 2.15% | 1 | 1:00 | Under | |
| 274 | 2024-04-04 | 1,859 | 96 | 5.16% | 0 | 1:00 | OK | |
| 275 | 2026-03-05 | 1,835 | 78 | 4.31% | 1 | 1:07 | OK | |
| 276 | 2024-02-27 | 1,758 | 54 | 3.13% | 1 | 0:52 | OK | |
| 277 | 2026-02-03 | 1,741 | 103 | 6.15% | 4 | 1:19 | Solid | |
| 278 | 2026-02-07 | 1,740 | 113 | 6.9% | 7 | 0:42 | Solid | |
| 279 | 2024-03-02 | 1,671 | 57 | 3.47% | 1 | 1:00 | OK | |
| 280 | 2024-03-16 | 1,653 | 43 | 2.6% | 0 | 1:00 | OK | |
| 281 | 2024-02-26 | 1,617 | 54 | 3.59% | 4 | 1:00 | OK | |
| 282 | 2024-02-16 | 1,576 | 24 | 1.52% | 0 | 1:00 | Under | |
| 283 | 2026-03-03 | 1,534 | 93 | 6.13% | 1 | 1:07 | Solid | |
| 284 | 2024-02-21 | 1,521 | 39 | 2.63% | 1 | 0:53 | OK | |
| 285 | 2025-12-10 | 1,490 | 57 | 3.96% | 2 | 1:14 | OK | |
| 286 | 2024-03-09 | 1,470 | 47 | 3.27% | 1 | 1:00 | OK | |
| 287 | 2026-03-03 | 1,438 | 97 | 6.82% | 1 | 1:37 | Solid | |
| 288 | 2023-11-18 | 1,433 | 33 | 2.44% | 2 | 1:00 | OK | |
| 289 | 2024-02-25 | 1,311 | 46 | 3.59% | 1 | 1:00 | OK | |
| 290 | 2023-10-31 | 1,298 | 57 | 4.55% | 2 | 0:52 | OK | |
| 291 | 2023-10-27 | 1,295 | 51 | 4.09% | 2 | 0:52 | OK | |
| 292 | 2024-01-22 | 1,260 | 61 | 4.84% | 0 | 0:59 | OK | |
| 293 | 2023-10-29 | 1,258 | 29 | 2.54% | 3 | 0:31 | OK | |
| 294 | 2024-02-11 | 1,130 | 30 | 2.74% | 1 | 1:00 | OK | |
| 295 | 2024-01-27 | 1,120 | 44 | 4.02% | 1 | 1:00 | OK | |
| 296 | 2024-01-27 | 1,112 | 52 | 4.68% | 0 | 0:57 | OK | |
| 297 | 2024-02-13 | 1,109 | 27 | 2.61% | 2 | 1:00 | OK | |
| 298 | 2023-12-09 | 1,070 | 49 | 4.67% | 1 | 1:00 | OK | |
| 299 | 2023-11-19 | 979 | 16 | 1.94% | 3 | 1:00 | Under | |
| 300 | 2023-11-29 | 966 | 35 | 3.93% | 3 | 0:58 | OK | |
| 301 | 2023-08-19 | 964 | 0 | 0.1% | 1 | 0:44 | Under | |
| 302 | 2023-08-21 | 955 | 18 | 1.88% | 0 | 0:55 | Under | |
| 303 | 2023-08-25 | 954 | 36 | 4.19% | 4 | 1:00 | OK | |
| 304 | 2024-01-19 | 946 | 38 | 4.02% | 0 | 0:42 | OK | |
| 305 | 2023-10-26 | 933 | 0 | 0.0% | 0 | 0:58 | Under | |
| 306 | 2024-02-13 | 930 | 32 | 3.87% | 4 | 1:00 | OK | |
| 307 | 2024-01-27 | 874 | 31 | 3.55% | 0 | 0:40 | OK | |
| 308 | 2024-01-05 | 873 | 24 | 2.86% | 1 | 0:35 | OK | |
| 309 | 2023-11-11 | 820 | 44 | 5.49% | 1 | 1:00 | OK | |
| 310 | 2023-11-25 | 811 | 43 | 5.55% | 2 | 0:54 | OK | |
| 311 | 2024-01-26 | 736 | 23 | 3.12% | 0 | 0:52 | OK | |
| 312 | 2023-11-26 | 653 | 12 | 1.84% | 0 | 0:25 | Under | |
| 313 | 2023-11-26 | 644 | 21 | 3.42% | 1 | 0:34 | OK | |
| 314 | 2023-11-24 | 581 | 18 | 3.1% | 0 | 0:43 | OK | |
| 315 | 2023-11-24 | 448 | 15 | 3.35% | 0 | 0:44 | OK | |
| 316 | 2023-11-17 | 332 | 6 | 1.81% | 0 | 0:37 | Under |
What Works — Shorts Performance
Across 316 Shorts, channel average engagement is 4.83%. The top 20 cluster between 8.3%–10.6% — roughly 2x the channel mean. The bottom 20 collapse below 2.2%, with three at literal zero. The pattern separating them is unmistakable.
The Winners — Pattern Analysis
The winning formula is consistent: Thai-titled, first-person, low-production daily-life moments. "อาหารเย็นของMikeครับ" (Mike's dinner), "birthday alone in Thailand," "i love my mom," "รถผมเสียในประเทศไทย" (my car broke down). These are not topic videos — they're diary entries. Thai viewers are watching Mike, not a destination. Notice also the collaboration boost: three of the top 20 tag @Emilysrichala, suggesting cross-channel ferals find these and engage hard.
The Losers — Pattern Analysis
The pattern is brutal: English-titled tourist content gets cold, click-through traffic that doesn't engage. "Famous Ladyboy Chinni" hit 1.5M views at 1.35% engagement — a flood of tourists who watched and bounced. "70-year old classic thai restaurant" did 792k views at 2.02%. These look like wins on a view counter; they are algorithm sugar that dilutes the channel's core audience. The three sub-0.1% Shorts ("Mixed Raced," "Monthly spending," "Thai vs US mindset") are pure SEO-bait titles with no personal hook.
Winners vs Losers — At a Glance
4 Things to Do This Week
Top 10 Shorts — Click to View
- 10.61%
- 10.39%
- 10.22%
- 9.77%
- 9.65%
- 9.47%
- 9.44%
- 9.35%
- 9.12%
- 9.08%
Hook & Title Analysis
What separates a 1.5M-view title from a 1.5k-view title across 316 Shorts.
Emoji Usage Patterns
| 🇹🇭 | ~220 titles |
| 🇬🇧 | ~12 |
| 🇭🇰 | ~10 |
| 💰 | ~10 |
| 🇸🇬 | ~9 |
| 🇯🇵 | ~7 |
Language Split
| Language | Count | Avg views | Top hit |
|---|---|---|---|
| English only | ~245 | 8,400 | 1.5M |
| Thai only | ~55 | 5,100 | 46k |
| Bilingual (TH+EN) | ~16 | 11,200 | 20k |
Hook Type Performance
Title Length
The Winning Formula
5 Title Templates Mike Should Use More
Patterns to Drop
| ✗ Vague action verbs | "trying ___" — too generic, no specificity payoff |
| ✗ Pure questions | "Is Bangkok expensive?" — algorithm reads as opinion, not value |
| ✗ Thai-only titles | Caps reach to TH market only — add English subtitle |
| ✗ Emoji stacking | 3+ emojis muddy clarity; one flag is enough |
Shorts Audience Voice
What the top 100 most-liked Shorts comments reveal about the audience reacting to Mike's vertical content.
The tone in one line
Overwhelmingly warm, affectionate, and protective. Shorts comments lean heavily into emoji-laden compliments — for guests' beauty, for kids' bravery, for Mike himself — and rally around him when controversy hits. This is a much softer, more emotional audience than the long-form comment section.
The 4 recurring themes
Language split
Thai comments dominate the top-liked list, and they cluster around the food, modeling, and "defend Mike" Shorts. English comments concentrate almost entirely on one video — the Chinni / ladyboy Short — which alone accounts for roughly a quarter of the top 100. Outside that single viral hit, the Shorts audience is functionally a Thai-speaking audience.
What they love — 5 specific patterns
The audience rewards composure over performance — people who seem at peace with themselves.
"She doesn't care what term you use because she's actually comfortable with who she is. No self hate, no getting defensive and posturing, no demands, she's just laid back and cool 👍" — @Ten_Mil_Will↗
When Mike clicks with someone on camera, Thai viewers notice — and ship them affectionately.
"Oh man, their chemistry is so good, I kept smiling while watching, both of them are cute ❤❤❤" — @k.kdummy1825↗
Schoolkids speaking English (and Chinese) on camera produces an outpouring of national pride.
"Thai kids nowadays are talented, not shy, and brave to speak and act 👍" — @thanapolk8337↗
Thai viewers see Mike as actively promoting their country — and want institutions to recognise it.
"I wish the Tourism Authority of Thailand (TAT) would invite Mike to join every trip to promote Thai tourism, because he loves Thailand so much!" — @Aris-e2m↗
A specific, repeatable formula: when Mike or a guest speaks Isaan with a foreign accent, Thai viewers find it irresistible.
"For real!!! Isaan with an English accent, I've never heard that before!!! And speaking English with a British accent is awesome 😍" — @neehong2↗
Sentiment vs. long-form
Shorts comments are markedly warmer than long-form. Long-form invites debate — viewers argue about politics, taxation, expat life, real estate. Shorts invite reaction: a 30-second clip rarely leaves room to dispute anything, so the dominant register is emoji-heavy affection ("so cute," "so beautiful," "❤❤❤") or full-throated defence.
The two notable exceptions: the apartment Shorts ("he's getting robbed," "shoe size studio") draw skeptical English-speaking Westerners, and the Rayong controversy briefly turned the comment section into a Thai vs. foreigner argument — but with Thai viewers firmly on Mike's side.
The biggest individual comments
-
1,700 ❤"I love how open and normal the Thais are about this, and not in a pushy or activist way." — @thomastom4232↗ · on the Chinni / ladyboy Short
-
1,000 ❤"She is SO well spoken, elegant, intelligent, personable and so beautiful too." — @wildlifegardenssydney7492↗
-
886 ❤"Chinni always seems so nice and polite. What a pleasant person." — @Jachin357↗
-
736 ❤"The new generation can speak English and Chinese, absolutely amazing ❤" — @ปิยาภรณ์พลสิทธิ์↗ · on Suankularb seafood Short
-
626 ❤"Face, height, skin, accent, demeanor like this is called a classy beauty ❤" — @chumphon27↗ · on 70-year-old restaurant Short
-
339 ❤"You did well, you didn't do anything wrong. Many of us Thai people love you and feel the love you have for Thailand. Thank you for that love, and I want to encourage you to keep going. Keep fighting!" — @tukiet1751↗ · on the Rayong controversy Short
Shorts are a compliment machine. The audience is largely Thai, watches to feel good, and rewards charm — Mike's, the guest's, or both. When trouble appears, they close ranks. Strategy implication: lean into chemistry-driven, person-centric Shorts; this audience does not show up to debate.
What Shorts Viewers Want
402 Shorts comments matched viewer request patterns
A walking street-food tour where Mike eats his way through a Bangkok night market under 300 baht — title it 'กิน 300 บาท ทั้งวัน' (Eat all day on 300 baht).
Mike's Shorts audience overwhelmingly wants more of the everyday Thailand lifestyle they fell in love with — street food, expat life, and travel to new corners of the country. Beyond that, they're hungry for personal access: his apartment, his family, and behind-the-scenes of Clean Cow.
120 comments — by far the largest bucket; this is the core promise viewers subscribed for.
65 comments begging for more food content — cheapest to produce and highest engagement per minute filmed.
58 comments referencing specific provinces like Rayong — viewers want Mike exploring beyond Bangkok.
44 scattered asks including more of Mike's girlfriend/co-host — worth a personal Q&A Short to address in bulk.
32 viewers explicitly want more mom content — a proven engagement driver from past family Shorts.
29 viewers want inside his place — a single tour Short can satisfy months of demand.
26 comments wanting salary/cost-of-living breakdowns — strong topic for algorithm reach.
15 comments enjoying the British series — easy to film during next UK visit, differentiates from other Thailand creators.
12 comments — niche but ties back to his Thai language book; one Short per quarter is enough.
9 comments, but the restaurant is a major life event — worth a behind-the-scenes Short series at opening.
Only 7 comments and mostly playful BL-series jokes — not a serious content gap.
Priority Tiers
The biggest gap is geographic: 58 viewers want Mike outside Bangkok (Rayong, Isaan, islands) but his Shorts feed skews heavily urban. Second gap is domestic intimacy — apartment tour and family Shorts are repeatedly requested but rarely delivered. Third, viewers want more of his recurring cast (girlfriend, mom, editor) treated as characters rather than one-off cameos.
Shorts vs Long-Form — What Works Where
Mike runs two parallel channels under one handle. The numbers say they reach different people, for different reasons, with different ceilings.
Topic-by-Topic: Where Does Each Format Win?
What Each Format Does That The Other Can't
- Cold discovery: 1.5M-view ladyboy Short proves Shorts can find non-subscribers at scale
- Visual hooks: “70-year-old restaurant,” “$1000 apartment” — one-line concepts that land instantly
- Volume + variance: 316 attempts means more lottery tickets for virality
- Interview clips: Punchy one-quote moments outperform the full sit-down in Shorts form
- Emotional payoff: “Why I stopped editing for Uncle Roger” needs 12 minutes to land — impossible in 60 seconds
- Story arcs: The 16-year-old entrepreneur videos (400K + 365K) build curiosity Shorts can’t sustain
- Parasocial bond: Average engagement is +13% higher — viewers who watch 12 min comment, sub, share
- Monetization: Mid-roll ads, sponsor reads, deeper SEO — Shorts can’t replicate this
Funnel or Parallel Audiences?
The 1.5M-view ladyboy Short and the 400K-view teen entrepreneur long-form share almost no thematic DNA. Top Shorts skew toward food/place/spectacle; top long-form skews toward people-and-story. If Shorts were funneling viewers into long-form, we’d expect long-form averages to track Shorts surges — instead, the long-form average is 3x higher independently.
Best evidence of some crossover: the high engagement on long-form “food” (8.09%) suggests Shorts viewers who liked a restaurant clip do click through occasionally — but it’s not a primary growth lever.
3 Strategic Recommendations
Keep doing visual one-beat content in Shorts (restaurants, apartments, “oldest X,” ladyboy/cultural curiosity). Reserve long-form for character-driven money/career stories (the 16-year-old entrepreneur formula is your highest-leverage long-form template — replicate it).
Food in long-form earns 8.09% engagement — the highest of any topic in either format. Food in Shorts earns 5.08%. Use Shorts as teasers for long-form food deep-dives, not as the deliverable. Cut a 45s hook clip from every long-form food video and publish as Short with explicit “full video on channel” pin.
Right now Shorts and long-form operate as separate businesses with separate audiences. The 1.5M-view ladyboy Short is wasted reach if those viewers don’t convert. Recommendation: every Short publishes after a related long-form exists, with a hard-coded pinned comment + end-card pointing there. Treat Shorts as a paid acquisition channel (the “cost” is your editing time) for long-form subs.
Shorts Posting Calendar
Across 34 months (Jul 2023 → May 2026), Mike has published ~330 Shorts — averaging 11.3 Shorts/month. But that average hides the real story: the channel went from a sporadic 2–7 Shorts/month experiment in 2023 into a sustained 20+/month publishing engine by autumn 2025, and the data shows that scaling cadence scaled performance.
Monthly Timeline — Shorts Count & Total Views
Cadence Trend: Three Distinct Eras
Best-Performing Periods — What Drove Them
A single viral hit carried the month — the channel’s breakout Shorts moment. Cadence was high (16/month) and Mike was actively iterating on Bangkok street interview clips trimmed from long-form footage. Lesson: volume created surface area for one big hit.
Unlike Feb 2024 this was a portfolio win, not a lottery hit. Mature topic mix — PT coach, expat economics, Thailand-vs-elsewhere takes — spread across 20 uploads. This is the model to replicate: high cadence + tested topics.
Peak cadence month — and notably it followed an August 2025 gap (0 Shorts). The re-emergence with 28 uploads at 7.14% engagement primed the algorithm for October’s blowout. The post-gap surge worked.
Gap Months — What Happens After Silence?
Short gaps followed by aggressive re-entry (18–28 Shorts/month) have twice produced channel-best months (Feb 2024, Oct 2025). Long gaps with timid re-entry (post-summer 2024) crushed reach for the better part of a year. The break itself isn’t fatal — the timidity is.
What the Volume–Performance Data Says
⚡ Cadence Recommendation
Every channel-best month coincided with a 15+ Shorts/month cadence. Per-Short views are 53% higher during high-volume months, not lower. The algorithmic feedback loop on Shorts rewards consistent surface area. There is zero evidence in this dataset that slowing down would help.
Cadence dropped sharply in Jan–Apr 2026 (8–12/month). If the goal is to push past 10M annual Shorts views in 2026, return to the Sep–Dec 2025 publishing rhythm immediately — the long-form clip pipeline is already producing the source footage.
Shorts Strategy — What To Do Next
A consultant's playbook based on 330 Shorts, engagement signal, and audience requests.
Mike's Shorts engagement averages 4.67% vs 5.48% on long-form — meaning Shorts are underperforming his own ceiling by ~15%. That gap is the entire opportunity.
The top 10 Shorts share three traits: Thai-language titles, Mike-as-character (not interviewer), and specific moments (a meal, a scam, a birthday). The bottom 10 share one trait: English-language explainer titles that promise generic Thailand info.
The 9 Recommendations
- 1Default to Thai-language titlesHIGH IMPACT
8 of the top 10 Shorts use Thai or mixed Thai/English titles. 9 of the bottom 10 use English-only "explainer" titles. Thai titles trigger the Thai algorithm and signal authenticity. Use English only when the content is explicitly for foreigners.
- 2Kill the generic explainer ShortSTOP DOING
"What I dislike in Thailand", "Truth about Thai Salaries", "is Thailand a safe country?" — all sub-0.1% engagement. These read like SEO bait. Mike's audience comes for his face and his Thai, not Wikipedia summaries.
- 3Lean into "Mike has a problem" momentsHIGH IMPACT
"Mike มีปัญหา" (10.39%) and the motorcycle scam Short (9.65%) are the template: Mike, mildly inconvenienced, narrating in Thai. Vulnerability + Thai language = top decile every time. Make this a weekly fixture.
- 4Cut the foreigner-interview Shorts in halfMEDIUM IMPACT
"Foreigner experience", "Mixed Raced", "Thai Pakistani Experience" — all 0.08–0.10%. The interview format is Mike's long-form bread and butter, but as a Short it strips out the personality the audience came for. Reserve interview Shorts for moments with a punchline.
- 5Mike's mom is gold — use herHIGH IMPACT
"i love my mom" hit 9.44%. Family moments outperform Mike-alone by a wide margin. With family visits documented in 2026, treat every parent appearance as a guaranteed Short.
- 6Crosspost the Thai-language collabsHIGH IMPACT
The two Shorts featuring @Emilysrichala — "ฝรั่ง 2 คนพูดภาษาไทย" (9.77%) and the scam clip (9.65%) — prove that pairing Mike with another Thai-speaking foreigner doubles the appeal. Build a recurring slot with 2-3 collaborators.
- 7Drop posting cadence from 11.4 to ~8/monthMEDIUM IMPACT
At 11.4 Shorts/month, the bottom 30% are dragging the channel's per-video average down and training the algorithm to throttle. Fewer, sharper Shorts will lift the average view-through and feed long-form recommendations.
- 8Mine the comments — "thai" was requested 103 timesHIGH IMPACT
The audience has stated its preference 103 times: more Thai language, more Thai life. "Travel" (12) and "food" (9) trail far behind. Stop second-guessing — every Short should pass a "Is this distinctly Thai?" test.
- 9Pin a CTA-Short asking what to film nextMEDIUM IMPACT
"ทุกคนอยากเห็นคอนเทนต์อะไรครับ?" hit 9.47% — proof that asking the audience in Thai works. Make this a quarterly ritual and use the responses as a public content roadmap.
5 Shorts To Film This Month
Drawn directly from the patterns above. Titles in Thai unless otherwise noted.
Highest-leverage move for the next 30 days
Launch "Mike's Dinner" as a daily 30-second Short in Thai, posted at 19:00 Bangkok time. One template, one slot, one language. Stop everything else for 30 days.
Why: the top Short (10.61%) is already this exact format. A daily anchor will train the algorithm, build a recognisable habit for the Thai audience, and create 30 reps to identify what specifically inside the dinner format goes viral. Everything else is noise next to this.
Shorts vs Long-form — the strategic role
Daily reminders to the Thai algorithm that Mike exists. Personality bites, family moments, problems, dinners. Discovery — not depth.
The interview-led documentary work that earns 5.48% engagement. Where Mike's reporting voice lives. Where sponsors and the restaurant business get sold.
Shorts should not replicate long-form in miniature — that's why "What I dislike in Thailand" died. Shorts should feel like Mike texting a Thai friend a quick video. Long-form is where the journalism lives.
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